Sports Tourism: Opportunities and Challenges for Travel Companies

This presentation discusses the sports tourism industry and its opportunities and challenges for travel companies. It covers key providers, market size, future trends, and environmental impacts. It also explores destinations and activities for sport tourism in New Zealand, Malaysia, and Singapore. Finally, it conducts a SWOT analysis to identify strengths, weaknesses, opportunities, and threats.

INTRODCUTION
Sports industry is one where people, business, activities etc. are involved in
producing, facilitating and promoting certain sport activities among large number
of people. Also, currently the sports tourism is been increased due to conduct of
various sport programs, facilities products and services on the large level that had
created more awareness among the people
Destinations/ activities/ sub-types (250 words)
Sport tourism had been increasing over the years because of the interest of people
to experience something different apart from just travelling. Also, government of
various countries are taking initiatives in developing those sports that attract not
only country people but outsiders as well. Thus, this will help in building the
economy and will also enhance each individual experience. Blow is the list of
destinations where attractive sport activities might be introduced.
New Zealand: It is the best place where sport tourism company might conduct
various sport activities and generate more revenues. Place like bay of islands in
this country might have sport activities like water scooting, sailing, surfing etc. for
common public through these this organization.
Malaysia: It is also one of best places where people visit to have relaxing and
peaceful environment. Also, tourist sport companies might use places like Danum
Valley, Sabah to make the place of conducting various sport activities like
mountaineering, rock-climbing and much more. Thus, the customers will not only
experience the beauty of place but would also be able to do adventure sports in a
day.
Singapore: It is also one of the best places that is usually visited by most of the
people in year. Also, the current organization that are running successfully might
planned and explore the areas in Singapore where the attractive activities might be
conduced in systematic manner. For instance: sands sky-park observations deck is
one of the attraction center where the activities like paragliding, skydiving etc.
with permission of government could be undertaken in due course of time.
From the above report it can be concluded that sport sector had been
increasing over the past years due to high level of consumption of sports
content among the people. Also, the report had described in detail about
key organizations like Venatour travel and MVP travel that are providing
variety of services. Moreover, the destination where various sports
activities like rock climbing, skydiving, mountain climbing etc. would
be conducted had also been discussed in detail. Lastly, the report had
described about the future trends of the sport organization and industry
through covering various economical, social and technological aspects.
Future trends
Key providers/ organisations
Venatour travel companies are one of the leading provider for sports tourism
across various parts of the world. Also, this organization provided the customers
with broad range of sport activities that might be experienced across the globe.
Furthermore, this organization apart from the sport activities also help the
customers through booking them, the luxury hotel packages on the places they
wish to travel to provide them with much ease. Also, it consists of the
experienced sport professional teams that helps in making all kinds of necessary
arrangements so that best sporting experience might be provided to all its clients.
Another sport travel tourism company in UK that is most popular is MVP
Travel in UK that is also specialized in providing variety of sport packages to all
its members that are interested in experiencing various activities related with
sport. Furthermore, this company states that is effective enough in delivering the
high level of services to all its customers and also carefully take care of the
individual needs and preferences. Thus, based on that create sport travel packages
that is not only valuable but also satisfied the needs of the customers to large
extent.
References
• Cho, H., Joo, D. and Chi, C. G., 2019. Examining nostalgia in sport tourism: The
case of US college football fans. Tourism Management Perspectives. 29. pp.97-
104.
• Cho, H., Joo, D. and Woosnam, K. M., 2020. Cross-cultural validation of the
Nostalgia Scale for Sport Tourism (NSST): A multilevel approach. Journal of
Hospitality & Tourism Research. 44(4). pp.624-643.
• Perić, M., 2018. Estimating the perceived socio-economic impacts of hosting
large-scale sport tourism events. Social Sciences. 7(10). p.176.
• Ito, E. and Higham, J., 2020. Supplemental tourism activities: A conceptual
framework to maximise sport tourism benefits and opportunities. Journal of Sport
& Tourism. 24(4). pp.269-284.
SWOT Analysis
Key facts, statistics and
impacts
Customer profile
Demographic
The one that would be targeted for the sports activities would be age group of 18-30 that are more
interested in exploring the new aspects of life and are always looking for trying something new.
Also, such age groups are likely to take challenges in life and sports organizations would be able
to introduce the new sports activities through collecting the ideas from them in the best possible
manner. Furthermore, both male and female genders would be targeted for sport activities and
focus would be especially on working professionals that wants some peaceful time from the daily
routine work.
Geographic
All the customer would be targeted from across all the regions and also bookings of these
customers worldwide would be made online though the official websites. Also, covering the
customers worldwide would help in generating more revenues towards the business but it required
that proper management system is been established within the organization so that work is carried
out in smooth manner. Furthermore, for all those customers that are especially residing in UK
would be able to book the travel packages easily through visiting the sport organization by
themselves.
Other (motivations and behaviour)
For all the people doing the sports activities tends to have different motives. Thus, it is very
essential to the conduct the market survey by such organization to identify closely the needs of
each individual so based on that required activities than might be included within the travel
packages. Furthermore, constraint like price, time for each activity, attitude of the customers,
climate and much more also need to be analyzed before offering any sport activities to particular
segment or group of people so that later on risk of earning losses is very low. Also, organizations
that are offering the sport activities need to identify such motivators through specialized team and
do proper market research to make it successful on large scale
Environmental impacts
Although sport activities are way to promote the well-being of many people in any country
but in-spite of this it had created negative impact on the societies as through all these sport
activities there is major cause of air and water pollution. Also, for all the ground activities
that are been conducted there is clearance of land that is again contributing to deforestation
and so on. Thus, to avoid such negative impacts it is duty of sports organization to avoid the
negative consequences of adopting best practices that will protect the environment and will
provide enjoyment to diverse people in the best possible manner.
Economic impacts
Through such sport activities local people tend to earn more revenues through having more
employment opportunities in these sport organizations. Also, with increased revenues generation the
country overall economy is also improved to large extent. Furthermore, it tends to reduce the costs of
various services and with higher level of income people of any country would be able to experience
other aspects of life in the best possible way
Socio-cultural impacts
In this context it can say that sport activities helps in building up the confidence. Thus, local
communities through increase amount of tourists would be able to improve the standards of living.
Furthermore, improved social behavior of country people in form of changed attitude by visiting
new people and knowing about their culture along with reduce of various illness and diseases is
also possible through conduct of such sports activities
Market size
It is known that total market size of the sport industry in UK accounts for 18.9% and the number of
tourist that are interested in sport activities worldwide accounts for compound annual growth rate of
16.1% from 2021 to 2030. Thus, it can be said that all the sport industries have the greater chances
of earning high amount of revenues from customers living in different parts of the world. Also, the
total revenues from Sport Events segment is expected to be approx. US$27.62bn by end of 2022
year.
Poster Template Environmental
In this context it can be said that in future all the sport organization would use the
products that are environmental friendly so that less harm is caused. For instance :
use of the spots shoes made in sustainable manner and collecting rubbish at time of
jogging are some concerns that both business and common people are made aware
of.
Economic
also with the increased level of production of the sports goods the economy is
expected to grow and provide numerous employment opportunities to people living
around various places. Furthermore, it will help to improve the quality of life among
various people thus contributing positively in the gross domestic product.
Social
Social media is changing the way of living of various people as through videos and
various blog posts people tend to develop interest in experiencing new sports
activities. Also, in the future it is expected that apart from youth more of old age
people would also develop interest towards sport travel packages where they would
be able to relax after the retirements and participate in sport events organized in any
particular countries.
Technological
With upcoming of various new digital technologies it had been seen that in the
future people would be able to experience the e sports especially for those people
that are unable to go outside and experience such activities.
Strengths
• Strong online presence in various markets.
• Growing interest of people in sport activities to remain physically fit.
• Recruitment of the trained qualified staff for handling customers
Weakness
• Highly competitive market resulting in less market share
• Operating in low margins that creates doubtful profitability
• Non-availability of sport packages for various age gender and groups
Opportunities
• Having the diversified range of sports products to attract more people
• Building up strong brand presence in market through launching effective marketing campaigns
• Searching for new sport locations' tor generate more revenues within the business
• Innovating through introducing new and different budget friendly packages to diverse customers
Threats
• Increase in process due to any crisis would slow down the growth of the business.
• High competition levels will affects the profit margins to large level.
• Entrance of other small scale travel agencies that are offering the best packages to the customers with
various sport activities included in it.