Impact of staff motivation scheme in staff retention at Asda plc

This research project aims to evaluate the impact of staff motivation scheme in staff retention at Asda plc. It includes the role of line managers and leaders in employee development, importance of talent management in Morrisons, and talent strategies that Morrisons can implement to attract and retain people.

Unit Number and Title Unit 11 – Research
Project
Project Title Portfolio Including
Project Proposal &
Ethics Form (Part 1)
1

Statement of Authenticity:
I certify that the work submitted for this unit is my own and the research sources are fully
acknowledged.
Learner Name: Date:
Unit 11- Research Project (Part Two)

Project Title: Impact of staff motivation scheme in staff retention at Asda plc.
Project Supervisor :
Student name: ---------------------
ID--------------------------------
Total words: 6000 word (Excluding references)
Abstract (research summary)
The abstract will be written at the end of your research and will include the
summary from chapter 1-7.
3

Table of Contents
Chapter One: Introduction p-p
1.1 Research Aim and Rationale p
1.2 Research Questions p
1.3 Research Objectives p
1.4 Significance of the Research p
Chapter Two: Literature Review p-p
2.1 Introduction of Literature Review p
2.2 Main Body (with Headings and Sub-headings) p
2.3 Conclusion of Literature Review p
Chapter Three: Methodology p-p
3.1 Research Approach p
3.2 Research Strategy p
3.3 Research Methodology p
3.4 Research Tools p

3.5 Sampling p
3.5.1 Identifying Population and Research Site p
3.5.2 Sampling Strategy p
Chapter Four: Data collection and Findings p
Chapter Five: Discussion p
Research outcome (power point presentation on research summary)
Chapter Six: Conclusion, Recommendations and Implications for Further
Research (reflection and alternative research methodology)
References
Appendices
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Chapter One: Introduction-500 words
1.1 Research Aim and Rationale
Step 1
Definition of talent management and company background (Three short
paragraphs)
Talent management refers to the organized strategic method of taking the suitable
talent on board and assisting them to enhance their optimal skills by focusing on the goals
and objectives of the company. This is the consistent method which includes retaining as
well as attracting top quality workers improving their capabilities and regularly encouraging
them to better their performance.
This technique thus consist of identifying the vacant and available positions also the
talent gaps, recruiting for selecting appropriate people, developing them in the system and
growing required capabilities, training in order for expertise with the future orientation and
the effectually encouraging, retaining as well as engaging them to accomplish long term
goals of the business.
Moreover to it, the following report is based on the company Morrisons which is the
one of the largest brand in the United Kingdom. Company is having more than 490
supermarkets around the England, Scotland and Wales as well. In addition to it, organization
is having their headquarter in Bradford, Yorkshire, United Kingdom. Additionally
organization is founded in the year 1899 by William Morrison. Talent management of the
Morrisons need to possess such capabilities in order to identify, engage and retain talented
people for their compay which will assist them in attaining the long term organisational
goals more effectively and efficiently.
Step 2
Aim of the research (example)
To evaluate the role of the leaders as well as line managers in the development of the
employee. A case study on Morrisons.
Step 3
Rationale (justification of research) (example)
The main motive of conducting this study is to attain the determine the part of line
managers as well as leaders in the development of the workers. It is more crucial for the
organization to evaluate and identify need of the growth of the employee as it will assist to

delegate the jobs in accordance to their skills and capabilities. This study will assist the
researcher in gaining more knowledge about the respective topic. In professional terms, this
assist the researcher in understand the importance of the role of the line managers and
leaders in accordance for the growth of the employee in the firm Morrison. Additionally, in
personal context, this study will assist the researcher in enhancing their observation and
analytical skills. Furthermore, this also assist in improving the knowledge and interpretation
skills as well.
1.2 Research Questions(example)
 What is the role of line managers and leaders in employee development?
 What is the importance of talent management in the Morrisons?
 What talent strategies can Morrisons implement to attract and retain people?
1.3 Research Objectives (Subject to change after completion of chapter 5)
(example)
 To analyse the role of line managers and leaders in employee development.
 To understand the importance of talent management in the Morrisons.
 To identify the talent strategies that Morrisons can implement to attract and
retain people.
1.4 Significance of the Research (contribution)
The practices of the business firm are more possible to effect the environment as
well as stakeholders in which the firm works. In recent times, awareness of the brand have
enhanced among the common people in respect the effectual working which need to be
promoted in the environment of the business. As there are several firm that do not abide
the ethical activities and policies which lead to having the negative effect on the
environment as well as society. Hence, this has became more essential to enhance
awareness as well as follow the corporate social responsibilities in order to work more
effectively which will lead to the long term success of the business.
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Chapter Two: Literature Review- 2000 words
2.1 Introduction of Literature Review
A literature review examines books, conference activities, scholarly articles and
other several resources that are related to the specific issue, element of study or the area of
theory as well as gives context to use for the dissertation in order to understand and
identify the past research. In addition to this, research tells a story and the current literature
which assist people finding in which they are in the story presently. This is up to such writing
a report or dissertation in order to proceed that particular topic with the latest study as well
as new ideas and perspectives but researcher should be initially be more acquainted with
the story before researcher can move ahead.
2.2 Main Body (with Headings and Sub-headings)
Theme 1: What is the role of line managers and leaders in employee
development?
In accordance to the Eliza Paul 2020, A line manager is the worker that
majorly maintains and manages other workers as well as procedure while
responsible to the senior level manager (Molitor, and et.al., 2018),. These managers are
assigned with attaining t he business objectives in the particular operational line of
the firm. In addition to it, the line manager is obliged for managing workers to make
sure effectual implementation of the strategies and goals of the company. A line
manager is obliged for monitoring and managing the workers in order to attain the
goals. Line managers plays an essential role in linking management with the staff
and they also give more motivation, instruction, guidance and feedback to the
workers on the regular manner. The responsibilities of executing the techniques are
possessed with these managers that make sure that techniques as well as strategies
that are made upper level management are utilized in an appropriate way.
In addition to it, line managers are obliged for designing as well as executing,
by their resources, policies of the firm related to the workers and activities in the
alignment in the core values and objectives of the business. The role of the effectual
line manager in development of the workers is mentioned below in brief:

 Attracting and engaging talent – Engaging and attracting people in the
company is the vital role which is possessed by the line managers. Filling the
vacant job positions by hiring the talented and skilled employees. In context to
the company Morrisons, managers of the company focuses on providing
appropriate training in order to enhance level of their skills as it will assist in
improving capabilities in order to perform their work.
 Setting work expectations – One of the main role of the line manager is is
defining the expectations of the work, creating key performance area for the
workers in the team. Regular evaluation and monitoring the progress as well
as working of the task (Mezei, and Kareem, 2018). In relation to the Morrisons,
managers need to communicate the status of all the objectives to the workers,
solving their issues in executing the strategies of the company, determining
reports and taking appropriate action in the time of the deviation as well as
non accomplishment of the objectives. Executing the quality control for every
processes.
 Better the engagement of the employee – Line managers has an essential
role in bettering the engagement of the workers around the operating teams.
In addition to it, higher level management makes more demand in front of the
managers in order to manage high level of engagement of the workers as well
as human resource professionals that are creating several of the techniques
in order to involve the leaders in engaging the workforce. Engagement of the
workers has the major effect on the performance of the employees as well as
their development.
 Effectual communication – Communication is of the most essential thing for
the success of the company. Effectual line manager ensures that relevant
data and information are given to the members of the team. So in accordance
to the company Morrisons, regular sharing has assisted them in encouraging
and maintaining the team which is beneficial for the enhanced productivity of
the workers. Also, it can assist in innovation and assisting the worker to
possess more stake in the company which is advantageous for the employees
in their professional development.
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 Making prosperous working bond – This has been understood that if the
line managers of the respective firm spends more time with their members it
helps them in increasing their productivity and morale as well. As this will
assist the company Morrisons in the long term betterment of the firm as well
as for the workers as they will be more satisfied with the working environment
so ultimately it will lead to their success and growth in professional life.
Theme 2: What is the importance of talent management in the Morrisons?
As per the Mona Momtazian, 2021, Talent management is the method of managing
the resources in order to assist them achieve their professional goals and objectives.
This is the inbuilt element of the human resource which permits the firm to manage,
acquire, develop as well as retaining more critical resources. All the business firm
thrives to engage and retain the top and most talents workers in order to better the
efficiency of the business and increase their rate of interest (Stacho, Stachová, and
Cagáňová, 2018). Commonly workers also look for amend the working experience,
sufficient exposure of the business as well as more enhanced career opportunities.
Talent management is the operation of the human resource department which assist
in aligning the firm's long term objectives with the motivation of the worker.
Appropriate practice of the talent management also reduces the unplanned
attrition. Several prosperous company appropriately invest in the engagement of the
workers by their meaningful goal setting, transparent interaction as well as regular
reward and recognition. Importance of talent management in the Morrisons is
mentioned below briefly:
 Attracting quality talent – Management of the Morrisons recruiting the
skilled as well as capable workers that are there. At the time when they have
the strategic talent management, management are more capable to make a
the firm brand that basically gains more ideal talent which give the outcomes
in the increased level of the business productivity and performance as it will
lead to the long term growth and success of the company.
 Enhanced performance of employee – This is convenient to understand the
suitable fit workers instead of than taking more decisions in the process of
recruiting that does not function towards the appropriate organizational
strategy. It can lead to low performance management problems as well as

resentments for the firm Morrisons. This will also make srue that the top
skilled employees in the company stays more engaged as well as motivated.
 Consistent extent of the critical roles – In relation to the Morrisons, talent
management will be more prepared in order to fill gaps in the critical job roles
by identifying the critical skills in the people (Khandelwal, 2021). In simple words,
a firm will possess a regular flow of staff in order to fill the essential gaps, that
will make sure that functions are operated more smoothly and the consumers
as well as stakeholders are satisfied. This also refers to the workers are not
pressurizes with more load of work as it can lead to their low performance in
the firm.
 Engaged Workers – A firm can take several regular as well as systematic
decisions regarding the growth as well as development of the workforce, by
making sure which the employees need it have the capabilities and growth
which is needed. Moreover to it, in accordance to the Morrisons, at the time
when there is the genuine method for the growth, worker will feel more
motivated and engaged. So this will assist the talent management of the
company in order to increase the rate of retention and also make sure which
the firm can attain their need and wants of needs.
 Retain top talent – Well organized activities can make enhanced level of
retention in the company. So talent management of the firm manages on
saving the recruitment as well as cost of performance management in the
long period of time.
 Enhanced performance of business – At the time when workers are more
skilled, encouraged and engaged, as they will operate towards the goals of
their business that in turn enhances satisfaction of consumers and the
performance of business.
 Higher satisfaction of the consumers – A well organized way to talent
management of the Morrisons, refers to the broad organizational segregation
and the regular way to the company. So, more integrated systems will lead to
the satisfaction among the workers which is gives the outcome in more
goodwill.
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Theme 3: What talent strategies can Morrisons implement to attract and retain
people?
In accordance to the Jay Starkman, 2016, Management of Morrisons requires to
match the appropriate people for the in order to make them more engaged,
committed as well as fulfilled to the long term goals of the company.
Organisation should retain as well as attract people that really desires to work
for them (Liu, and et.al., 2020). So as an outcome, the work for making a workforce that
is more engaged, that has been the main motive of interaction. As performance and
productivity is crucial, long term retention is more essential element in the attainment
of the major talent.
Here are few of the strategies Morrisons can implement in order to attract and
retain people which are mentioned below in brief:
 Making a appropriate recruitment plan - Firm need to have consistently
execute a strategic recruitment method for skilled workers. As this plan will
assist in attaining the goals of the business as well as having an edge for the
competitive recruiting environment and they should also do it for all the search
of jobs. Morrison should make a method to give consistent status regarding
the feedback as well as candidates in order to hire leaders or the other
employees.
 Set engagement as well as recruitment – Managers of the talent
management and employees need to make such plan in order to share the
data among the people that are more obliged for the hiring and those
responsible for the engagement of the workers, professional growth and also
other strategies of retention.
 Management should consider branding as the part of recruitment-
Branding is commonly something which an organisation need to focus on at
time when it comes to attaining as well as retaining consumers but
additionally, branding is more essential to the prosperous strategy of
recruitment. Management recruiting brand need to promote the commitment
of the company to the employee oriented working atmosphere and broadcast
the methods which the firm retains and react to the interest of the workers.

 Engaged staff is also the various workforce – As Morrisons mainly focused
in the diversity in the company will be more prosperous in the talent retention.
Management can foster diversified culture and involvement in every practice
of hiring which is the different objective a firm need to appropriately form in
accordance to retain the workers that are more valuable to the firm (Zameni, and
et.al., 2021). So diversity is beyond race, age, gender or religion. Attributes like
educational background as well as status of the family is also crucial.
Additionally, Morrisons need to be the more proactive and aggressive in their
retention as well as recruitment techniques. Senior leadership assist as well
as trust are crucial to the strategies. Talent management's experts of
outsourcing can assist firm in putting more effectual techniques in making
plans.
2.3 Conclusion of Literature Review
From the above literature review it has been concluded that line managers
and leaders are very essential for the development of the workers. As these leaders
have the vital role in motivating as well as guiding their employees in order to make
them more productive and motivated in accordance to attain the goals and objectives
of the firm in and effectual and efficient way. In addition to it, talent management is
more crucial in the decision making as well as success of the firm because talent
management is responsible for recruiting and selecting the employees that are more
skilled, capable and talented also they focus on giving the job roles to the workers in
accordance to their expertise in the field. Moreover to it, respective firm can utilize
several method or strategies in order to implement in to thie management to attract
and retain people to perform the task which will lead to the long term sustainability
and effectual productivity of the firm.
Chapter Three: Methodology- 1000 words
3.1 Research Approach
This means to the understanding of the elements which impacts the process
of the collection of data and also this is categorized into two components which are
named as deductive and inductive as well. In addition to it, inductive method begins
the study without taking any model or theory as the base of it (Seehawer, 2018). In
addition to it, deductive methods comes into the consideration by conducting current
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as well as existing theory and tries to scale this by doing the following study. As per
the current research project, the investigator has opted approach which is deductive
as this assist the researcher to attain more appropriate understanding as well as
knowledge on the well suited model or theory (Valianpoor, 2021). This will also assist
the researcher in gathering the quantitative outcomes with more appropriate clarity
as this utilizes the theory in accordance to the foundation of the research. Moreover
to it, inductive method is not opted because it does not regard a theory instead of
developing theories in the working of this research.
3.2 Research Strategy
This means to the activities or actions which are needed to function by the
researcher in order to facilitate the research. There are several kinds of the
strategies of research which can be opted by the researcher but in accordance to the
following research quantitative survey will be used as well as interviews, feedback
and many others which can support this research (Rosskam, 2018). In addition to it,
survey is the method in which data is gathered from the selected group of the people
in order to attain more understanding as well as knowledge on the particular study or
topic. Moreover to it, the rationale behind opting this technique or strategy is that this
permits the researcher in attain the large amount of data and information in regards
to the low time by choosing sample from the different people.
3.3 Research Methodology
It is termed to the method and techniques in which the investigator adapt such things
in respect to collect and evaluate the source of the information and data of the
related term of the certain topic. Research methodologies can be understand with
the support of following onion framework of the structure. Research methodology is
generally relate to the course of path in which researcher need to present the entire
term of the course of the field. In respect to it, this is related to the procedure that is
utilized by the investigator in respect to collect and measure their information that are
linked to their subject matter. Likewise, it present the path by that the researcher
create the issues and as well as aims and demonstrate their results from the source
of data that can be obtained at the time of the study (Ndlovu-Gatsheni, 2019).
3.4 Research Tools

It termed to several sort of the tools and as well as process that are utilized by the
investigator in respect to obtain an effective outcome. As there are several
techniques that involves interviews, tests and surveys and many more. As according
to the specifications of the following investigation the investigator will try their level
best to apply such sort of tools in an effective manner to obtain their source of data
and as well as figures (Schinzel, U., 2022). On the other hand, it will enable the
researcher in getting effective course of understanding about the subject matter by
gaining higher term of personal stand points and as well as thoughts of the
respective respondent. Secondly, it covers the field of the objectives that utilize in the
manner of questionnaire that will be follows effectively in the procedure of the
investigation and supports in managing suitable course of the results in the field of
the area.
3.5 Sampling
This refers to the process of selecting a sample from the
entire population and is divided into two main types that are probabilistic and non-
probable. In addition to it, the current survey selected a probability sample in which
employees of the company Morrisons are hired as participants. The purpose
of selecting employees in sampling is to get more information by interviewing
selected individuals within a limited period of time. This is a more practical approach
where the data collected is very reliable and economical research. In addition to it,
this can be understood as the crucial element of the study which is utilized to choose
people from the many people. This technique of the sampling is non probabilistic as
well as probabilistic that can be utilized to manage several practices (Ratnam, 2019).
In accordance to the current study , sampling which is random with the assistance of
the probabilistic way will be utilized which can assist to gather more information and
data
3.5.1 Identifying Population and Research Site
The following report covers the population criteria are the employees and staff of the
respective management and an organization is chosen for the furthermore functions and
operations is Morrison.
3.5.2 Sampling Strategy
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For certain types of sampling strategies, statistical techniques can be used to
estimate the margin of error of the sampled data. Researcher need to choose the
sampling design that has the least amount of associated errors. The main elements
of sampling designs are probabilistic sampling and non-probabilistic sampling.
Probability Sampling includes some form of random selection (Yusriadi, Y., 2021). This
type of sampling involves a selection process in which each item in the population
can be selected equally and independently. The four main methods include simple
random, stratified random, cluster, and systematic (Daniel, 2018).
Non-Probability Sampling – The items that make up the sample are selected in a
non-random manner. This type of sampling is less likely than probabilistic sampling
to produce a representative sample. This is true, but researchers can and do use
non-probability sampling. The three main methods are 1) convenience, 2) allocation,
and 3) convenience.
Chapter Four: Findings (Data collection Analysis)
Questionnaire: -

Q1. Are you aware about the concept of line manager or role of a leader?
a) Yes
b) No
Q2. In an organisation what is the role of a leader?
a) Enhance the productivity
b) Retain the competent employees
c) Development of the Goodwill
d) Job satisfaction of employees
Q3. What is the role of a leader in influencing the productivity and performance of employees within
the company?
a) Positive influence
b) Negative influence
c) Neutral
Q4. from your point of view, what are the methods used by management of the Morrission company to
retain competitive employees within the firm?
a) Developing the training programme.
b) Continuous rewards and appreciation.
c) Attractive salaries.
d) Engage them in decision making process.
Q5. According to you, the strategies which are mentioned above help the management of the
Morrisons to attract and retain workers in the firm for a long period of time?
a) Yes
b) No
Q6. According to you, how the company management finds the leaders within the workplace?
a) By effective performance
b) By competencies
c) By outputs
d) By skills and capabilities
Q7. What are the problems which are faced by Morrisons company while applying the strategies within
the workplace?
a) Rise in cost
b) High employee turnover ratio
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c) Disengage employees
d) Lack of effective leadership
Q8. According to you, is it vital for Morrison management to deal with the complexities of the role of
leader rapidly and effectively?
a) Yes
b) No
Q9. According to your point of view, Does line manager or leaders Morrisons enhancing employees
productivity level?
a) Agree
b) Disagree
Q10. Give suggestions to Morrisons in order to attract and retention of employees for longer time in
organisation.
a) Hire the right people
b) develop effective environment
Chapter Five: Discussion (Data Interpretation)
Theme 1: Concept of line manager and role of a leader.
2 Q1. Are you aware about the concept of line manager or role of a leader? 3 Frequency
4 a) Yes 5 70
6 b) No 7 30
Interpretation: the above bar graph it has been interpreted that 70 percent of the participants have
the knowledge about the lore of a leader or a line manager and 30 percent participants of doesn't
have the knowledge about this concept. So it is very crucial for the management of the company to
a) Yes b) No
0
10
20
30
40
50
60
70
80

make the rest of the participants aware about this concept. This assist the employees in making the
leader effectively.
Theme 2: Importance of role of a leader.
2 Q2. In an organisation what is the role of a leader? 3 Frequency
4 a) Enhance the productivity 5 30
6 b) Retain the competent employees 7 20
8 c) Development of the Goodwill 9 30
10 d) Job satisfaction of employees 11 20
Interpretation: from the above graph it has been analysed that the leaders of the company
plays very vital role in the growth and success of the organisation in the competitive marketplace.
The above graph stated that out of 100 participants the 30 respondent said that leaders assist in
increasing the productivity of the employees which result in improving the company performance. In
addition to this, 20 participants said that leaders assist in retaining the competitive workforce with in
the company. The other 30 employees form the 100 said that leaders plays a very important role in
enhancing the goodwill of the firm and the remaining 20 said that leader motivate the employees
which improves the satisfaction towards the job.
Theme 3: Impact of leadership on performance and productivity of the employee.
12 Q3. What is the role of a leader in influencing the productivity and
performance of employees within the company?
13 Frequency
14 a) Positive influence 15 70
16 b) Negative influence 17 20
18 c) Neutral 19 10
19
a) Enhance the productivity
b) Retain the competent employees
c) Development of the Goodwill
d) Job satisfaction of employees
0
5
10
15
20
25
30
35

Interpretation:from the graph it has been interpreted that leaders directly effect the productivity of
the company. Out of 100, 70 responded said that leaders influence positively on the employees
performance. In addition to this 20 respondent said that they paid a negative influence and 10
respondent said no impact on the employees.
Theme 4: Methods to retain competent workforce.
20 Q4. From your point of view, what are the methods used by management
of the Morrisons company to retain competitive employees within the
firm?
21 Frequency
22 a) Developing the training programme. 23 20
24 b) Continuous rewards and appreciation. 25 40
26 c) Attractive salaries. 27 20
28 d) Engage them in decision making process. 29 20
a) Positive influence b) Negative influence c) Neutral
0
10
20
30
40
50
60
70
80

Interpretation: different types of methods are present in front of the company which assist in
retaining the employees. The graph stated that, developing training and programme is effective
method and can be used by the organisation and this is said by 20 participants. 40 respondent said
that continuous rewards and appreciation is helpful, 20 respondent said that Attractive salaries are
helpful and last 20 said engage them in decision making process assist in retaining the employees.
Theme 5: Impact of methods in retaining employee.
30 Q5. According to you, the strategies which are mentioned above help the
management of the Morrisons to attract and retain workers in the firm for
a long period of time?
31 Frequency
32 a) Yes 33 70
34 b) No 35 30
21
a) Developing the training programme.
c) Attractive salaries.
0
5
10
15
20
25
30
35
40
45

Interpretation: From the above graph it has been analyse that strategies which are adopt by the
leaders of the company assist in attracting the employees. It has been analyse that out of 100
participants, 70 said that such methods assist in attracting and retaining the employees within the
workplace and 30 said this doesn't help.
Theme 6: Identification of leader in a company.
36 Q6. According to you, how the company management finds the leaders
within the workplace?
37 Frequency
38 a) By effective performance 39 10
40 b) By competencies 41 40
42 c) By outputs 43 40
44 d) By skills and capabilities 45 10
a) Yes b) No
0
10
20
30
40
50
60
70
80

Interpretation: From the above graph, it is analysed that the respective organisation utilized the
different types measures in order to find the leaders within the workplace. The 10 respondent out of
the 100 said that the effective performance of the employees finds the leader. In addition to this, 40
participants said that the leaders may be find by the competitive level of the employees and another
40 participants out of 100 said that by the output which are taken by them is the best way to find
the leader. Last 10 respondent said that according to the skills and capabilities.
Theme 7: Challenges faced in implementing the strategies
46 Q7. What are the problems which are faced by Morrisons company while
applying the strategies within the workplace?
47 Frequency
48 a) Rise in cost 49 25
50 b) High employee turnover ratio 51 40
52 c) Disengage employees 53 25
54 d) Lack of effective leadership 55 10
Interpretation: the above graph analyse that different types of challenges can be faced by the
respective company in implementing the strategies in the workplace. The above graph stated that,
23
a) By effective performance
b) By competencies
c) By outputs
d) By skills and capabilities
0
5
10
15
20
25
30
35
40
45
a) Rise in cost
b) High employee turnover ratio
c) Disengage employees
d) Lack of effective leadership
0
5
10
15
20
25
30
35
40
45

cost has been rise because of implementing the strategies and this is said by the 25 respondent.
Along with this, 40 responded said that employee turnover ratio has been increases which impact on
their performance and 25 respondent said that disengage of the employees is the biggest challenge
and other 10 said that lack of effective leadership is also been face by the company.
Theme 8: Importance to dealing with the complexities effectively.
56 Q8. According to you, is it vital for Morrison management to deal with the
complexities of the role of leader rapidly and effectively?
57 Frequency
58 a) Yes 59 80
60 b) No 61 20
Interpretation: from the above graph it has been realised it is very crucial for the management of
the respective company to deal with all the issues of leaders in a very rapid and effective manner. It
has been analysed that out of 100, 80 respondent said that it is very important for the management
and 20 respondent not agreed with this point.
Theme 9: Impact of leaders on productivity level of a firm
62 Q9. According to your point of view, Does line manager or leaders
Morrisons enhancing employees productivity level?
63 Frequency
64 a) Agree 65 75
66 b) Disagree 67 25
a) Yes b) No
0
10
20
30
40
50
60
70
80
90

Interpretation: this graph stated that out of total 100 participants, 75 respondent is totally agree
with this statement that the line manager of the company improves the productivity level of the
employees. In addition to this, 25 participants said that the line manager of the company not be able
to improve the performance of the employees. It has been determined that the leaders of the
company not only help in improving the productivity of the company but also help in raising the
performance of the organisation.
Theme 9: Suggestion to attract the employees.
8 Q10. Give suggestions to Morrisons in order to attract and retention of
employees for longer time in organisation.
9 Frequency
10 a) Hire the right people 11 70
12 b) develop effective environment 13 30
25
a) Agree b) Disagree
0
10
20
30
40
50
60
70
80
a) Hire the right people b) develop effective environment
0
10
20
30
40
50
60
70
80

Interpretation:- from the above graph it has been analysed that it is very important fore the
management of the company to retain the competitive employee's within the organisation in order
to stand in the competitive market for a long period time. Out of 100 participants, 70 respondent
give their suggestion that it very important to hire the right talent in order to improve the retention
rate and 30 respondent said that by developing the effective environment employees can be retain.
Research summary
Research outcome (power point presentation on research summary)
Chapter Six: Conclusion, Recommendations and Implications for Further
Research (reflection and alternative research methodology)
From the above mentioned report it has been analysed that, the leaders plays a very
important role within the organisation. Leaders are basically those individuals which
not only guide the employees within the workplace but also motivate them to carry
out the task with the utmost productivity. Different types of strategies can be used by
the leaders in order to manage the workforce and individuals within the firm by
providing them training, appreciation rewards and many more. The following report
also covers the scenario of the literature review in which role of leaders and line
manager are followed with the suitability to eliminate the future course of issues
within the management. Research methodologies covers the section in which there
are several challenges that the business of management faces due to deficiency of
communication and so on.
RECOMMENDATIONS
From the above discussion it has been identified that it is very important for the
management of the company to use the effective leadership approach so that that they can provide
effective opportunities to their employees in a very proper manner. For, this there are some of the
suitable recommendations which have been discussed below:-
 It has been recommanded to the Morrisons company is that it is very important for the
management of the company to develops the targets. If the targets are attain by the
employees of the company in very effective manner then they can become an effective
leader.
 The leaders have to bring the innovation and opportunities for the employees on regular
basis so that they can feel engaged towards attaining the goals of the company.
 In order to motivate the employees, the leaders must have to used the different types of
motivational theories in order to improves the productivity of the employees of Morrisons
with in the workplace. The appreciation given by the leaders to their employees motivate
them for a long period of time.

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