Impact of Staff Motivation Strategies in Retaining Talent Employee in UK Retail Sector
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This research project aims to identify the impact of staff motivation strategies in retaining talent employee within UK retail sector. It includes literature review, research methodology, data analysis, recommendations, and conclusion.
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Unit 11: Research project (Impact of staff motivation strategies in retaining talent employee within UK retail sector)
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Table of Contents Table of Contents.......................................................................................................................2 Title: To identify the impact of staff motivation strategies in retaining talent employee within UK retail sector..........................................................................................................................3 INTRODUCTION......................................................................................................................3 Overview of the topic.............................................................................................................3 Background of the organisation.............................................................................................3 Research aim and objective....................................................................................................3 Research question...................................................................................................................4 LITERATURE REVIEW...........................................................................................................5 What is the concept of staff motivation, employee retention and talent management?.........5 Which staff motivation strategies is used by ASDA in retaining and managing talent employee?...............................................................................................................................6 What are the impact of staff motivation in improving the performance of employee in ASDA?...................................................................................................................................6 What are the challenges faced by ASDA in implementing staff motivation strategy in managing and retaining talented employee?..........................................................................7 PROJECT MANAGEMENT.....................................................................................................8 RESEARCH METHODOLOGY.............................................................................................10 DATA ANALYSIS..................................................................................................................12 Frequency distribution table.................................................................................................12 Data presentation and interpretation.....................................................................................14 RECOMMENDATIONS.........................................................................................................21 CONCLUSION........................................................................................................................22 REFELECTION.......................................................................................................................23 ALTERNATIVE RESEARCH METHODOLOGY................................................................23 REFERNCES...........................................................................................................................24
Books and Journal................................................................................................................24 Title: To identify the impact of staff motivation strategies in retaining talent employee within UK retail sector INTRODUCTION Overview of the topic Employee motivation relates to the passion, energy, and competition that employees bring to an organization in community to enable them perform better. Staff motivation is essential for managing and retaining outstanding people within the organization(Cappelli, and Keller, 2017). Companies employ a variety of strategies to enhance employee morale, allowing them to perform well and increase their degree of satisfaction. Background of the organisation The nominated group to undertake this research is ASDA. It is a worldwide grocery chain based in the United Kingdom. Also this research is going to focus and consider different kind of research methodologies to collect the information and data so that they can analyse the best possible outcomes for the company to achieve the targeted goals and objectives. Other than this, the researcher is going to give some recommendations also to the company so that they can achieve their best outcomes in order to bring more opportunities. Research aim and objective Research aim To identify the effect of staff motivation strategies in managing and retaining talent employee: A study on ASDA. Research objective ďˇTounderstandtheconceptofstaffmotivation,employeeretentionandtalent management. ďˇTo identify the staff motivation strategies used by ASDA in retaining and managing talent employee. ďˇTo discern the impact of staff motivation in improving the performance of employee in ASDA. ďˇTo examine the challenges faced by ASDA in implementing staff motivation strategy in managing and retaining talented employee.
Research question ďˇWhat is the concept of staff motivation, employee retention and talent management? ďˇWhich staff motivation strategies is used by ASDA in retaining and managing talent employee? ďˇWhat are the impact of staff motivation in improving the performance of employee in ASDA? ďˇWhat are the challenges faced by ASDA in implementing staff motivation strategy in managing and retaining talented employee?
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LITERATURE REVIEW It is that part that discussed previous collected data on the same topic by different authors and researcher. Here secondary data is being used to know the perception of the authors on the topic. What is the concept of staff motivation, employee retention and talent management? As per the view of(Taylor, 2018), staff motivation refers as enthusiasm, energy and commitment that an employee brings in the company. Employee retention is the ability of the organisation to possess the employee in the company only, for longer time duration. Talent management is a step towards attracting, hiring, developing, retaining and managing the excellent candidate inside the organisation. Staff motivation plays a vital role in employee performance and productivity which helps company to retain and manage talents. The major technique which is helpful in overall growth of the company by developing employee morale is termed staff motivation. It holds themajor role and responsibility of human resource management of a company for developingthe employee retention techniques which are helpful in focused development and growth. According to views of(Collings, Mellahi, and Cascio, 2017), employee retention includes bringing back different employees who are involved in business practices. The talent management is considered as a major way of managing capability of different employees. Also it is considered as the major role of a company to manage talent of different employees to increase their satisfaction and job development. The focus of major companies in the international and the national market should be on analysing the employee's engagement, so as to to promote the talent management. It is also one of the major role and responsibility of top level and strategic management of a business to focus on employee retention to bring back well experienced employees. In the recent times, it is crucial role and responsibility of management of ASDA to focus on motivational development to increase mental strength of employees.As stated by(Pandita,and Ray, 2018),it is also one of the major role of a company to develop strategies according to employee motivation for focused growth and expansion. It is also one of the crucial role of a company to analyse all the major objectives which are set at the starting of financial year. The companies which are present in the global and domestic marketplace should focus on development of HR based operations in order to achieve targets related to employee motivation and retention.
Which staff motivation strategies is used by ASDA in retaining and managing talent employee? (Vaiman, Collings, and Scullion, 2017), Motivation in staff plays a crucial role in enhancing the satisfaction level and employee retention. Motivation acts as a catalyst in improving the performance and productive in an individual. ASDA use various staff motivation strategy to retain and manage their talents. The foremost strategy that can be used by ASDA is reward system. Rewarding employee on the basis of performance will boost the morale of the staff as they feel that their work is being appreciated. Second strategy that is acquired by them is creating friendly work environment. This will help employee as they can open share there thought and ideas. The ASDA company focus on implementation of various theories and models which are most appropriate for developing motivational strategies. As stated by (Hasanpour, Abdollahi, and Memari, 2019),all major companies which are performing their operations in the international marketplace should focus on analysing goals and objectives in order to achieve them with help and support of strategies. The motivational strategies also include application of content and process theories of motivation. In order to increase the staff motivation, it is important for the company to implement motivational theory of MASLO. The management of ASDA company should also focus on development of a crucial planning framework which is includes strategic actions. Retention and management of talented employees also includes application of major theories like human relationship theory. The human relationship theory is helpful in management of systematic relations between employees in order to increase their productivity.According to(Saddozai, Hui, Akram, and Memon, 2017), all main companies should also hire trained and skilled HR professionals who are competent enough to handle company's operations. This is also one of the major role of top level management and board of directors of ASDA to promote retention and talent management for focused growth of company. In the current competitive scenario, it is very much crucial and necessary for a company to put emphasis on long term and short term goals associated with retention and management of talent. This is major role of employees also to follow all the strategic actions and plans developed by government for focused business growth. What are the impact of staff motivation in improving the performance of employee in ASDA? As per the view of(MuratbekovaâTouron, Kabalina, and Festing, 2018)high employee motivation will have positive impact on employee performance. If ASDA can maximise the
motivation level of their workforce, then they can reduce the conflict which will assist in working with a team in more productive manner. Another impact will be high employee loyalty which will help them to gain competitive advantage from the rivalry. If the staff motivation is performed in a precise and systematic manner then it develops various strategic goals and objectives of the company. In the recent times, it is also one of the key duty of management to set targets and achieve them with help of best motivation techniques. Accordingto(Lawler,2017),thestaffmotivationincreasesmoraleandemotional intelligence of employees in order to achieve best and optimum results. With the help of staff motivation and efforts, a company also achieves its yearly targets on major basis. Major companies which are present at the marketplace should manage performance of employees in order to develop best motivation in them. The staff motivation also increases employee output which contributes to overall success of the company. Major focus of a company should be on achievement of policies and plans which are important for development of whole business organisation. As per(Cascio, and Aguinis, 2018), with the help and support of staff management techniques, a business can easily achieve different employee based target which together contributes to organisational success. Companies which are functioning in international marketplace should also focus on development of mental capability in order to develop organisational task. It is also one of the major duties of human resource management to focus on key functional areas of the business and develop motivation in employees.Themainimpactofdevelopingmotivationincludesfocusedgrowthand expansion of a business which is effective in delivery of different values. The value enhancement and increasing is also one of the major goals of an organisation which develops ethics and desired value of the company. What are the challenges faced by ASDA in implementing staff motivation strategy in managing and retaining talented employee? According to(Narayanan, Rajithakumar, and Menon, 2019), there are various challenges that is faced by ASAD while implementing staff motivation strategy. The first challenge is determining the level at which employee need motivation. This is the biggest challenge as different staff need motivation at different level in a company. So design motivation strategy according to that is the problem. Next problem is deciding the type of motivation that is either monetary or non-monetary motivation. There are some employees who motivate with monetary motivation whereas some employees motivate with non monetary motivation. Managers of ASDA is facing problems related to selecting which types of motivation will
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best suited to their employees. For this, they needs to adopt monetary motivation for some work whereas non monetary motivation for other work. Another problem faced by companies is lack of communication. It is one of important components that allow business to ensure flow of information among different members of company. In order to implement motivation strategy in organisation for retaining talent employees, organisation needs to ensure free flow of communication that allow them to problems faced by employees. Culture differences is also creating problem for an organisation. ASDA is an international organisation which is hiring employees from different countries. Due to this, culture differences occur in their organisation. In this situation, there are some things which are right in one culture cannot be right in another culture.As stated by(Crane, and Hartwell, 2019), these culture create different problems for managers as they needs to adopt different ways for implementing strategic related to staff motivation among employees. Ineffective training and development is another reason due to which managers of ASDA is facing problems. Training and development opportunity will engage skills and capabilities of employees and increasing engagement of them that is essential in order to retain them for longer period. It allow them to work with company and also contribute towards attainment of goals and objectives of company. PROJECT MANAGEMENT It is the process which helps them to keepthe procedure in an appropriate way by which they can be capable to achieve the targeted goals. The various kind of activities which will be focused are, quality, cost, communication etc. Gantt Chart: it is the strategy which helps the investigator to divide the task in small parts by which the investigator can give the responsibilities according to the interest level of the individual so that they can effectively achieve their goals.
RESEARCH METHODOLOGY This is an important part for a company in order to collect relevant information. It is critical for attaining the aims and objectives in the most effective way possible. The methodical process of identifying, analysing, and interpreting data is referred to as research methodology.Theresearcheremploysavarietyofphilosophicalandmethodological techniques in order to collect and assess information in a timely and accurate manner in accordance with the chosen topic(Vaiman, Sparrow, and Collings, 2018). It is broken down into several parts, each of which is detailed below. Research Philosophy:It is composed of two parts, positivism and interpretivism, in terms of research philosophy. According to the chosen issue, the investigator will use positivist philosophy to find and collect quantitative data.This is because it gather and analyse objective data which helps in understanding the social world perception about the topic in numerical way. Research Approach: To test a theory, there are two research methods: deductive and inductive.In this investigation, the examiner uses the deductive approach. The main purpose for this is research problem is addressed using logical technique where existing hypothesis is being tested approprialtely. Research Strategy: There are several other types of research strategies, including surveys, comprehensive literature reviews, case studies, and so on. In this study, the examiner will use a survey research approach to collect data in numerical form. Using survey data can be collected from large pool of applicants in lesser time as well in low cost. Research Choice: Research methods are the two options for study. They are even further categorized into three parts: mono method, multi method, and mixed method. The Mono technique will be used to obtain quantitative data in this study.The major reason for this is it gather and analyse single type of data for the study. Time horizon: A time structure with two horizons, cross sectional and longitudinal, is referred to as a time horizon. Researchers will use a cross-sectional time horizon to collect data in a smaller duration of time.The data for the study is also gathered for single time that show more valid picture for the investigation.
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Data collection: It is the process of acquiring information from a participant. The information gathering sources are primary and secondary.In the present investigation primary data collection source is being used to gather information for the study(Maurya and Agarwal, 2018). That because data will be obtained directly from the respondents and fresh information is gathered for the study. The data collection tool for collecting primary data is questionnaire, where closed ended question are being framed in order to get relevant information. Data analysis:It is the technique which is used to inspect and evaluate collected raw data for the study. Using this tool useful information is being obtained in order to acquire quality outcome for the study. The data analysis tool which is used for the present investigation is frequency distribution method. the reason is it evaluate numerical data in smoother way. Aslo data using this is presented in tabular and graphical format. Sampling: There are two methods for choosing respondents. The two sampling techniques are probability and non-probability.In the current investigation, investigator has opted for probability sampling method. In that also simple random sampling method is used so that participants are selected in fair and transparent manner.The sample group will be 30 ASDA employees.
DATA ANALYSIS Frequency distribution table Q1) Does the data about theimportance of motivation needed in the ASDA company is presented by you Frequency a)Yes15 b)No15 Q 2) Is it true that notion of motivation support a company to achieve their? Frequency a)Yes20 b)No10 Motivating the employees helps the company to achieve their goals ??Frequency a)Agree14 b)Disagree16 Q 4). What benefits do we get by using motivation strategies in the ASDA? Frequency a)growth10 b)achieving the appropriate goals10 c)Healthy environment to perform the work10 Q 5). " Motivation strategies execution and practices will help ASDA in increasing its performance" is this statement valid? Frequency a)Yes13
b)No17 Q6). Forachieving efficiency at work through the implementation of motivation , which technique is the best fit?? Frequency a)Efficiently strategic leadership21 b)encouraging employee's participation9 Q7). How can an implementation of motivation strategieswillreport to the presentation of representatives? Frequency a)Effective influence10 b)Ineffective influence20 Q8)doesmotivationisthemostamendedstrategyforretaining employees in the company? Frequency a)Yes11 b)No19 Q9). What are the activities that represent the lack of motivation in the ASDA company? Frequency a)Discouragement10 b)Concern and sadness10 c)Lack of co-operation by the top level management10
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Data presentation and interpretation Q1) is there any data regarding theimportance of motivation in the ASDA company? Frequency a)Yes15 b)No15 Interpretation:Accordingtothe15participantstheyunderstandimportanceofthe motivation Asda organisation and it is very beneficial for the company. Q 2) the idea of motivation helps in the association and fulfillment of hierarchical goals and targets? Frequency a)Yes20 b)No10
Interpretation: According to the previous mentioned graphic whichhas been analysed that the notion of the motivation of strategy Organisation to achieve their goals and objectives from the perspective of 20 applicants. Q 3)Motivated employees helps the organisation in achieving their goals or not? Frequency a)Agree14 b)Disagree16
Interpretation. Motivation of the workers is very helpful for the organisation in order to improve their productivity and efficiency Of the worker from the above mentioned graphics has been analysed dadAccording to the 14 What is the point that motivated employees helps the company to achieve your goals in an appropriate manner Q 4).What are the benefits of using motivation strategies in the ASDA? Frequency a) chances to grow10 a)Better achieving of the targets10 b)Excellent atmosphere to perform operations10 Interpretation:according to the pie chart, a lot of votes are favourable for Growth purpose. different kind of benefits are there by using division of strategies like the chances for growth and appropriate achievement of benchmarks and healthy environment. motivation provide numerous kinds of opportunities as well as a strength for the organisation so that they can become capable to overcome the problems that are facing by the company and retain
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moreB84059.doc_ drawn to improve their quality and profitabilityto achieve targets and objectives that are decided by the company Q 5). " Motivation strategies execution and practices will help ASDA in increasing its performance" is this statement accurate? Frequency a)Yes13 b)No17 Interpretation:ItisverydifferentiatedfromthepreviousgraphthatStrategiesand implementation ofthe strategies are very helpful for the organisation in order to increase their performance according to the 13 applicants Q6).To achieve efficiency in at work by implementation of motivation , what is the best fit technique? Frequency a) useful strategic motivation21 a)Encouraging the employee's participation9
Interpretation:according to the participant they believe that to achieve effectiveness in deficiency at the workplace motivation of strategies are very helpful for the company to improve their productivity. Q7). How does the implementation of motivation strategieswillgoing to retort to the presentation of representatives? Frequency a)Effective influence10 b)Ineffective influence20
Interpretation:According to the 10 Participants it has been analysed that Iâm limitation of the motivation of strategy will going to retort the Presentation of the representative By using effective influence according to 10. Q8).Do you believe that motivation is the most amended strategy for retaining employees in the company? Frequency a)Yes11 b)No19 Interpretation:according to the 11 participants motivation is the most amendedstrategy for retaining workers in the company. Q9). What are the activities that represent the lack of motivation in the ASDA company? Frequency a)Discouragement10 b)Concern and sadness10 c)Non co-operation form top level management10
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Interpretation:According to the different kind of participants in a different kind of activity that represent the lack of motivation in the company like discouragement, no cooperation from top level management, concerns and sadness
RECOMMENDATIONS It is essential for ASDA company to focus on major approaches which are beneficial for increasing competitive value of a company. The main recommendations which are to be considered by the company are mentioned below: ďˇStrategic management-It is important for the ASDA company to take help and assistance of strategic management for the development of planning framework. It is also one of the main role of a company to take into consideration advice of board of directors to perform planned actions. The strategic management of a company should be professional and well trained to perform major strategic actions. Main focus of a company should be on development of strategic management in order to achieve best and effective results. ďˇHuman relationship theory.The ASDA company should implement the application ofhumanrelationshiptheoryforoveralldevelopmentofcompany.Withthe application of human relationship theory, company can achieve and maintain effective relationship between employees. In order to increase harmony between different employees it is essential for the company to apply the human relationship theory. This will support and assist a company in achievement of major targets and objectives which are beneficial for development based approach. The management of ASDA should also focus on increasing competitive value of company by establishment of effective supervision and control over different operations. ďˇMotivationaltheories-Motivationaltheoriesandtheirapplicationshouldbe analysed by the company in order to motivate large number of employees. The choosing of process and content theories of motivation is also one of the major responsibility of management which will help employees of ASDA to increase their overall strength. The motivational theories will support company to increase morale and value development of the employees. ďˇTraining and development-The training and development are considered as two major pillars of the organisation which helps in increasing employee participation. It is important responsibility of management of the company to provide systematic and precise training to employees for achievement of focused growth. In the recent times, it is one of the crucial function of a business to include key practices related to training for welfare of employees.
ďˇConflict management-Management of conflicts is very much essential for the business entity in which problems and clashes of employees are managed. It is ethical duty and role of an organisation to focus on conflict management in order to increase trust and faith of employees towards company's functions. The conflict management is one of the major functions of human resource management of a company which helps in settlement of clashes. ďˇPlanning-This is one of the major tools and techniques which can help a business to maintain employee engagement. The planning should be formulated with the help and support of top level management in order to achieve effective results. All major companies in the global and domestic marketplace should plan for strategic growth in a set period of time. CONCLUSION From the above stated research it can be concluded that staff motivation, retention and talent management are two major functions of a company which helps in development of the organisation. This research concludes that it is major duty of human resource management to focus on development of employees for overall growth of company. This research concludes the main and ethical role of management to provide effective training and development based practicestoemployeesforfocuseddevelopmentandgrowth.Thisprojectconcludes effectiveness of company's efforts which are made to enhance productivity of employees in a set period of time. The organisation should also focus on developing common goals and objectives of employees in order to enhance efficiency of the business. This is the major duty of management of a company to focus on key growth and development aspects which are focused and helpful for business development. All major companies which are functioning in the national and international marketplace should also focus on analysing key factors which are associated with internal and external environment. This is the major function and role of a company to analyse the capabilities of employees and perform operations and functions accordingly. This research project concludes that it is important for a company to retain employees on regular basis for increasing the overall output of the organisation. It is also one of the major role of a company to briefly focus on implementation of key goals and policies which are associated with business development. The project also concludes the importance of talent management in a company for benefit of organisation as well as employees
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REFELECTION The present research has helped me in identifying the various strength and weakness that I possess. While using the quantitative research method I am able to understand that I am good at collecting numerical data. This is because I had great communication skills which helps me to collect valid information for the participants. Another strength that is determined is I am good at analysing data because using frequency distribution method I am able to inspect the data in smooth manner. Apart from that the major weakness that I identified is I am poor in managing time because the present research has so many activities which I am not able to complete within the given time period. So the present research is quite significant in determining the strength and weakness. ALTERNATIVE RESEARCH METHODOLOGY In the present research quantitative research method is used to carry the investigation but in future investigator can select qualitative research methodology. This is because it helps them to do a deeper research on the topic. Using qualitative research in depth investigation will be made which helps in gaining more insight on the topic. To gather the data investigator has chosen questionnaire but in future interview can also be conducted. This is because it provides them the wider data to inspect and acquire useful information.
REFERNCES Books and Journal Cappelli, P. and Keller, J.R., 2017.The historical context of talent management(Vol. 23). Oxford, UK: Oxford University Press. Cascio, W.F. and Aguinis, H., 2018.Applied psychology in talent management. SAGE Publications. Collings, D.G., Mellahi, K. and Cascio, W.F. eds., 2017.The Oxford handbook of talent management. Oxford University Press. Crane, B. and Hartwell, C.J., 2019. Global talent management: A life cycle view of the interaction between human and social capital.Journal of World Business,54(2), pp.82-92. Hasanpour, A., Abdollahi, B., and Memari, M., 2019. Designing Talent Management Model intheBankingIndustryUsingGroundedTheory.ManagementStudiesin Development and Evolution,28(93), pp.93-129. Lawler, E.E., 2017.Reinventing talent management: Principles and practices for the new world of work. Berrett-Koehler Publishers. Maurya, K.K. and Agarwal, M., 2018. Organisational talent management and perceived employer branding.International Journal of Organizational Analysis. MuratbekovaâTouron, M., Kabalina, V. and Festing, M., 2018. The phenomenon of young talentmanagementinRussiaâAcontextâembeddedanalysis.HumanResource Management,57(2), pp.437-455. Narayanan, A., Rajithakumar, S. and Menon, M., 2019. Talent management and employee retention:Anintegrativeresearchframework.HumanResourceDevelopment Review,18(2), pp.228-247. Pandita, D. and Ray, S., 2018. Talent management and employee engagementâa meta-analysis of their impact on talent retention.Industrial and Commercial Training. Saddozai, S.K., Hui, P., Akram, U., . and Memon, S., 2017. Investigation of talent, talent management,itspoliciesanditsimpactonworkingenvironment.Chinese Management Studies. Taylor, S., 2018.Resourcing and talent management. Kogan Page Publishers. Vaiman,V.,Collings,D.G.andScullion,H.,2017.Contextualisingtalent management.Journal of Organizational Effectiveness: People and Performance. Vaiman, V., Sparrow, P., and Collings, D.G. eds., 2018.Macro talent management: A global perspective on managing talent in developed markets. Routledge.