Stakeholder Analysis of Facebook

Running head: STAKEHOLDER ANALYSIS OF FACEBOOK
STAKEHOLDER ANALYSIS OF FACEBOOK
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STAKEHOLDER ANALYSIS OF FACEBOOK1
EXECUTIVE SUMMARY
Founded in the year 2004 by Mark Zuckerberg along with other roommates and students who
had then been studying at the esteemed Harvard College, Facebook is one of the most popular
social media forums. The company is known to have been operational in almost all the countries
of the world except for those wherein the social media platform is banned from operations. The
following report attempted an analysis of the stakeholders of one of the extremely popular social
media platforms of the world, Facebook. The report initially discussed the various stakeholders
of the organization. The report further proceeded to analyze four major stakeholders of
Facebook.

STAKEHOLDER ANALYSIS OF FACEBOOK2
Table of Contents
A. Introduction................................................................................................................3
B. Stakeholder View.......................................................................................................5
C. Stakeholder Analysis.................................................................................................7
Defensive.........................................................................................................................8
Hold.................................................................................................................................8
Swing...............................................................................................................................8
Offensive..........................................................................................................................9
References..........................................................................................................................10

STAKEHOLDER ANALYSIS OF FACEBOOK3
A. Introduction
Facebook is one of the most popular social media forums in the modern days. The
company is one of the major online social media and networking organizations in the world. The
company had been founded in the year 2004 by Mark Zuckerberg along with other roommates
and students who had then been studying at the esteemed Harvard College (Facebook.com
2019). The company is known to have been operational in almost all the countries of the world
except for those wherein the social media platform is banned from operations. The mission of the
company is to assist the users in the creation of an efficient community that involves an
improved condition of the communicability among users. The vision of the company discusses
the empowerment of the increased communication of the users as well as encourage them to get
engaged in the daily affairs that have been taking place all over the world.
The company has been facing a huge number of developmental changes within the
operations of the organization. The majority of the developments have been observed in the
technological factors that are utilized by the company in discussion, Facebook. The company
achieved a competitive advantage within the given market through the implementation of the
various technological factors which have proven to be beneficial for Facebook (Bonsón, Royo
and Ratkai 2015). There has been observed a continuous development of the market chare of
Facebook. This in turn has led to the varied changes within the operations of the company
alongside meeting the various demands as well as the expectations of the clients of the
organization. The market share of the company is observed to be at 72.12% in the month of July
2019 (StatCounter Global Stats. 2019). The company has been observed to gain a proper
improvement in the organizational operations by following the mission and the vision that have
been implemented by the organizational management at Facebook.