Stakeholder Analysis

STAKEHOLDER ANALYSIS

Executive summary
MacDonald’s is a world`s largest fast food chain of restaurants. Every company operates with
the help of stakeholders either they are internal or external. The company faces direct
competition from Wendy’s and burger king especially in terms of market share. Internal
stakeholders of the McDonalds includes employees, shareholders, director, and the senior
management. Whereas, external stakeholders include suppliers, customers, national
government, community, and distributors. A stakeholder matrix is an analysis of which
stakeholder exert what level of pressure on the company.

Contents
Executive summary...............................................................................................................................1
Introduction...........................................................................................................................................3
McDonalds............................................................................................................................................3
Coca-Cola..............................................................................................................................................3
• Introduction to the industry.................................................................................................................4
Identification of functional areas...........................................................................................................5
Internal and external stakeholders and their roles..................................................................................6
Identification of the nature and degree of main stakeholders’ interests, and implications of.................7
Identify the level of main stakeholders’ influence.................................................................................8
Develop a stakeholder matrix..............................................................................................................10
Conclusion...........................................................................................................................................11
References...........................................................................................................................................12

Introduction
This report brings out a discussion on stakeholder analysis about two major companies such
as “MacDonald’s” and “Coca-Cola”. It describes the nature of the business of both the
companies under different industries. This report has identified the relevance of internal and
external stakeholder in the organisation and it differs from company to company. Further, a
stakeholder matrix has been described that has elaborated that how differently each
stakeholder effect the organisation’s operations (Henisz, 2017).
McDonalds
McDonalds is an American food chain corporate, which was founded in 1940. Richard and
Maurice introduced the company. In 1961, it was recognised and filed under US trademark.
The company has its headquarter in Illinois but. It operates almost 37855 restaurants all over
the world in 2018. The product line of the company includes chicken, soft drinks, wraps,
hamburgers, breakfast, milkshakes, and deserts. Currently, the company generates a revenue
of US$ 21.025 billion in 2018. The company is the largest retail food chain in terms of
revenue and number of outlets with 210000 employees in 2018. The business line includes its
togetherness with suppliers, McDonalds and the franchisees. Each one of the business line
strived to become profitable (Rodrigues, Nikhil, & Jacob, 2016).
Coca-Cola
An American beverage company was founded in 1892. The company manufactures
carbonated drink that was invented in 19th century. The produces links to the licensed bottles
that has two main ingredients kola nuts and cocoa leaves. Coca-Cola is among the largest
beverage-producing manufacturer and distributor and also one of the largest company in US.
Apart from this, coca-cola offers coke, diet coke, sprite, Fanta, Dasani, smart water and ceil.
It offers 2800 products in more than 200 countries. There are number of variants offered by