This report discusses the standardisation and adaptation of international marketing strategies used by companies. It covers pricing, product, distribution, and communication strategies, along with the issues faced by companies and how they respond to them. The report also highlights the importance of culture in influencing consumer behaviour and market trends.

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Standardisation Adaptation of International Marketing - Desklib

Standardisation Adaptation of International Marketing

This report discusses strategic marketing and focuses on Ford Motors' entry into the Chinese market with their electric bicycle. It covers topics such as adaptation and standardization of marketing mix, CBBE model, integrated communication methods, and measurement of success.

Leadership Management

Marketing

Languages and Culture

Strategic Marketing: Ford Motors' Entry into the Chinese Market with Electric Bicycle

This presentation discusses strategic marketing, including elements of the marketing mix, brand equity model, integrated marketing communication, evaluation of key success, and recommendations. It uses Walmart as an example to illustrate the application of marketing strategies.

Strategic Marketing

Presentation

This document discusses the definition of standardisation and adaptation of companies, reasons for international marketing research, STP approach, competitive strategy of Vodaphone, differentiation strategy, and global challenges faced by companies. It also provides insights into the marketing strategies used by Vodaphone and the importance of customer behavior in international business.

Standardisation and Adaptation of Companies: International Marketing Research

(DOC) Marketing Management Report

This presentation provides an overview of global marketing strategy and implementation. It covers topics such as brand positioning, pricing strategy, distribution strategy, and more. The presentation focuses on the case of Marks and Spencer Plc. entering a new international market and adapting their marketing approach. References are provided for further reading.

Global Marketing: Strategy and Implementation

PowerPoint Presentation

This presentation provides an overview of strategic marketing and focuses on Ford Motors' introduction of their electric bicycle in the Chinese market. It covers topics such as adaptation and standardisation of marketing mix, the CBBE model for building a strong brand, integrated communication mixes, and measurement of success. The presentation also includes references for further reading.

Standardisation Adaptation of International Marketing

Strategic Marketing: Ford Motors' Entry into the Chinese Market with Electric Bicyclelg...

Strategic Marketinglg...

Standardisation and Adaptation of Companies: International Marketing Researchlg...

(DOC) Marketing Management Reportlg...

Global Marketing: Strategy and Implementationlg...

Strategic Marketing: Ford Motors and Electric Bicycle in Chinese Marketlg...

Strategic Marketing: Ford Motors' Entry into the Chinese Market with Electric Bicycle

Strategic Marketing

Standardisation and Adaptation of Companies: International Marketing Research

(DOC) Marketing Management Report

Global Marketing: Strategy and Implementation

Strategic Marketing: Ford Motors and Electric Bicycle in Chinese Market