Digital Business Management and Emerging Technologies: A Case Study of Star Link

DIGITAL BUSINESS
MANAGEMENT AND
EMERGING
TECHNOLOGY

TABLE OF CONTENTS
 Introduction
 E-business model of Star Link.
 Competitive strategy of Star Link.
 Digital marketing strategies.
 Customer traffic data.
 E-customer relationship management and social network channels.
 Measures of cyber security.
 Conclusion.
 References

INTRODUCTION
 Star Link, a constellation of satellites providing internet services covering most of the
parts of the Earth.
 There are around 1700 satellites consisting of small satellites which connects with the
transceivers.
 The services of Satellite internet is provided to those who have license of SpaceX.

E-BUSINESS MODEL OF STAR LINK.
 B2C,Business to customer this model establishes a direct contact with the customer to
provide its services or products.
 Mostly it is adopted by the companies who work on online retailing. It helps in
reduction of transaction and intermediaries cost.
 In B2C, there are no barriers on entry and exits in the market. Star Link uses the B2C
(Business to customer) business model.
 Star Link Consider the subscription approach of the E—commerce as it provides the
customers with services with many benefits and offers. It uses the cost effective
approach to stay in competition with the market.
 To keep a pace with the telecommunication market, it maintains the prices to be
competitive and affordable for the population. It is convenient for the rural areas as
well thus all the sections of society can afford it.
 Integration across the World : Star Link developed around 42,000 Satellites to provide
its services to whole of the Earth. Its services are expanded through all the regions of
the Globe. It made it easier through orbiting the satellites at a path in the area of 200 to
300 miles (ca. 483 km) from the atmosphere of Earth.