Starbucks Business Report

Starbucks Business Report

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................4
External analysis.....................................................................................................................4
Internal environment analysis.................................................................................................8
Recommendations................................................................................................................11
PART 2..........................................................................................................................................13
Stakeholder Group of Starbucks-.........................................................................................13
REFERENCES..............................................................................................................................16

INTRODUCTION
Every business requires different types of strategies in order to grow and expand in
markets. The strategy is developed on basis of company products or target market. However, it is
necessary to involve stakeholders in strategy formulation so that market data is obtained and
effective decision are taken. Moreover, with help of strategies organisation is able to enter in
new market and compete. For this it is important to evaluate internal and external factors so that
its impact is determined and accordingly measures are taken in strategy. On basis of business
nature and type strategies are formed and implemented. basically, there are three types of
strategic decision made that are operational, tactical and functional. However, at global, national
or local level of strategies are developed as well.
Report is prepared on company name Starbucks who have a large chain of stores all over
in America. In this report we are going to prepare Pestle analysis, five force analysis to gain
information about external environment of their business. Internal analysis like Vrio and value
chain analysis help them to expand business at an extreme level. Need to provide
recommendations to improve Starbucks to develop their business for long run in future.
Whereas in second part it is stakeholder report will be developed.
Starbucks is an American company which provides products like coffee and have their stores
available all over the world and promote their business at a leading level to improve
effectiveness of their products & services. Starbucks provide hot and cold drinks like bean
coffee, espresso, cafe latte, provide different fresh juices, provide snack like chips
(Taecharungroj, 2017). Starbucks is founded by jerry Baldwin, Zev siegal and Gordon Bowker.
Their aim is to provide quality products & services to their customers to expand their business at
a dominant level. Attract large number of customers to increase their profitability in market.
Provide friendly environment to their customers to make them familiar with their products and
service to establish their business at a large scale. Try to bring people together and develop
strong relation with the farmers to get quality products. Aim is to work ethically with all
suppliers and employees those helps them to develop their business. Working hard to grow
business at a large scale. Need to be environment friendly and work towards welfare of society.
Starbucks need to make their price effective that helps them to attract customers from lower
income

PART 1
External analysis
Pestle analysis
Pestle analysis help Starbucks to analyse impact of external issues in overall growth of
their organization (Logan, 2016.) . Pestle helps to analyse consumer awareness for their products
& services.
Political
Starbucks need to know the impact of government on their services and rules and
regulations imposed by government on their services and how it will effect overall success of an
organization. They need to know political stability of each nation. Tax rates and policies by