Strategic Analysis of Microsoft

STATEGIC MANAGEMENT
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EXECUTIVE SUMMARY
This report has summarised about the strategic analysis of Microsoft and help for evaluating both
external as well as internal factors. it has been described about the suitable tool, platform and
other strategic analysis through Pestle, SWOT, McKinsey and Porters Five forces. Here, it has
supported the enterprise to increase revenue of Microsoft which already established the brand
image or position. In this report, it has been adopting the effective model to promote use of
hardware and software.
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Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14
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INTRODUCTION
Strategic management is the process of ongoing analyses, planning, monitoring an assessment of
all the necessities companies needs to meet their set goals and objectives. With the change in
organizational environment within a market where there operating their business they should also
need to change their strategies accordingly so they can be success in their business.
This report will cover case study of Microsoft Corporation that is an American multinational
technology based company who are having headquarters in Redmond, Washington (Hitt, M. and
Duane Ireland, R., 2017). This company manufacturer, support and provide licencing to sales
computer software’s, personal computers, And other similar services to their customers. This
companies one of the most popular software is Microsoft Windows line of operating system, the
Microsoft Office suit etc.
This report will analysis swot and pestle Analysis to identify factors that affect the companies
strategies. Additionally it will include Porter’s five forces that is used to measure the
competitiveness within a market and McKinsey’s 7s model To understand the company
strategies.
MAIN BODY
Porter’s five forces of Microsoft
This model is based on the analysis purpose which help for identifying competitiveness
of Microsoft where how will effect on the entire business performance. Porter’s five force is
consider as strategic model or tool that help for Microsoft to make better decision regarding
growth and development (Njuguna, 2020). It is best way to find out the current competition level
of Microsoft and their tough competitors, who have already established their business in
marketplace. Typically, this type of five force model is developing as sustainable competitive
advantage within hardware, software industry. Owner of Microsoft is not only consider as
analysis model but also planning an effective strategies to build a strong position in global world.
Threat of New entrant
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