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Strategic Project Management- Assignment

   

Added on  2021-06-15

5 Pages2820 Words27 Views
Statement of WorkDate[insert date]Project Name[Strategic Project Management]Prepared by[insert your name]Introduction/BackgroundThe project intends to provide the description of strategic project management of an Australian construction company. The company Pashendale Holdings Ltd (PHL) is the fastest growing construction company in Australia. The company is noted for its commitment to provide the excellence in their services. The Pashendale Holdings Ltd (PHL) have the network of offices in Australia in Melbourne, Sydney, Brisbane and Adelaide. The chief executive officer of the company is Virna Pashendale. The CEO of the company as Australia's most committed business group, which aims at making beautiful places (TV Assignment Help, 2018). The company is reportedly facing the issues with their old website in the context of communication with clients, lack of updates and unattractive user interface. Thus, it can be concluded that this paper would provide the strategic project management for the PHL. This paper would provide an effective statement of work for this project. This section of paper would discuss the strategic plans that are adopted by the PHL to enhance their marketing and provide better customer services. The company is aiming at their website redevelopment project in order to improve their customer and marketing services. The PHL have proposed the Website Redevelopment Project and the CEO of PHL approved the project (TV AssignmentHelp, 2018). The project is expected to start in the month of September. The PHL company is a construction based company and have expertise only for the field of construction thus the company wouldconsider the practice of outsourcing for the implementation of this project. Outsourcing is the practice of hiring an outside company to handle specific business activities (Hamlen and Thuraisingham 2013). The PHL would require outsourcing for design, implementation, testing and training of new website. The company would require to contract with a company having adequate resources for the implementation of new website and training of the employees of PHL. The website redevelopment project would be efficient in providing a user-friendly interface to the client. The project would be benefitting for the company as they updated website would include all the new functions and technology that the older version of the website was lacking. The new website is proposed to include the client testimonials, an affiliated network platform and relevant industrial information. The company would require outsourcing the work related to website redevelopment as the company does not have an internal IT department (Reinecke et al. 2013). The new website would be a gain for the company, as it would provide timely and instant feedback from the employee. Project ScopeThe scope of the project is planning that includes the determination and documentation of the list of definite goals, functions, features, deadlines and deliverables of the project (Fleming and Koppelman 2016). It provides the framework for the project, definition of the requirements of the project and deliverables of the project. This section of the project would provide the details of the scope of the websiteredevelopment project of the PHL. The company Pashendale Holdings Ltd (PHL) is aiming to enhance their website because of their market enhancing strategy. The update to the old version of the website of PHL would be efficient for providing a user-friendly interface to the clients and customers of the PHL (Ladhari and Michaud 2015). This scope of this project is the creation of a new website, which can provide extensively more content for the clients and is capable of clearing all the doubts of the clients.© 2018 Pashendale Holdings LtdStatement of Work1

The new website would include the details of the development of new buildings, testimonials of clients, recent news of the company, associated network platform and different industry related information. The company wants the interface of the website to be simple for the understanding of their clients. The features of a user-friendly website are better search engine optimization, simple web design, compatibility, details information and speed of the webpage. A website having this features are likely to attract the clients and customers, and therefore the PHL has decided on the implementation of this project. The new website would provide the close involvement of the customers of their construction solutions. The company expects from the new website to provide a better customer feedback interface in order to develop the communication between the clients and the company. The project of the redevelopment of the website of the PHL will have a positive effect on the productivity of the company. It would also be helpful in generating the maximum revenue for the company. Therefore, Virna Pashendale,the chief executive officer of the PHL considers the plan of website redevelopment as a factor for enhancing the marketing strategy and customer services. The scope of the projects outlooks some requirements of the project of website redevelopment. The attributes which are not included in the scope of the project area are generating leads from the new website and secure online payment options. The company can provide tempting offers to increase the leads and people associate with the website (Špundak 2014). The PHL could have thought of implementing secured payment gateway options for the easy payment by an employee at the time of registration and booking. The PHL could have proposed to include the effective referral options for the users of the new website. The adoption of this method by PHL could have played a more significant role ifthis additional scope had been included. Work RequirementsThe project requirements are the set of tasks that need to be completed by the company in order to achieve successful completion of the proposed project. The key factors of this requirements are that is should be focused, concise and should be aligned with the resources (Hwang and Ng 2013). The WebsiteRedevelopment Project of PHL would require the website design contractor to perform a set of specific tasks. The work requirements for the successful completion of the project proposed by PHL can be statedas follows:Planning: The planning is the initial phase of the project management. This phase includes the creation of a set of plans in order to provide a guideline to the team members (Elzamly and Hussin 2014). For the planning phase of website redevelopment of PHL, the contractor would provide the basic description of the project plan to the company. The project plan would include the work breakdown pattern, schedule, plan testing, implementation, transition and training. The company would review this plan and check whether the proposed plan meets the requirements or not. The plan is considered for the next step after the approval of the company. Design phase: The initialization of the design phase requires the in depth project analysis, project plan and requirement file of the company. This phase of project management is also referred to as the definition phase (Ahadzie, Proverbs and Sarkodie-Poku 2014). The contractor for the website redevelopment project would meet the authorities of the PHL to gather the establish metrics and gather necessities for developing the website design. The website contractor would provide a final design proposal to the company for reviewing and approval.Website Designing: This phase is the most significant phase for the project of website redevelopment, and it requires the technical expertise for the implementation (Sandhu 2013). The contractor should start with the coding for the newly added section in the website. The testing plan for the approved website is provided to the company. The testing is done in Contractors iLab and in the limited beta release. The outcome of the testing is used to identify issues in the coding. The testing report is provided to the PHL for getting the approval from the company. The design phase is a formal phase, which requires written paper work and weekly meeting, updates for determining the progress of the project. © 2018 Pashendale Holdings LtdStatement of Work2

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