Statement of Work Assignment 2022

Statement of Work
Date [insert date]
Project Name [insert project name]
Prepared by [insert your name]
Introduction/Background
The case study focuses on PHL Pashendale Holdings Ltd (PHL). PHL is an Australian
construction Company. This company aims to develop a strategic plan for enhancing its marketing and
customer service for gaining high market share. The organization has developed a website that aims to
provide a dynamic platform of user- friendly interface for the clients. The only purpose of the website is to
build good relationship with clients to develop customer interaction with timely feedback from customers
(Anantatmula, 2015). The website includes client testimonials, company news, and new building
developments and operates network platform. The PHL has no internal IT department that may focus on
all online resources for error detection, the design testing that may help the website to make it more
attractive. It lacks in training program for the skilled employees to run the website effectively and
approach to a unique website design that can help to track all the target customers and their needs
(Anttiroiko, 2014). The company have planned to develop strategic plans for each phase of the project
that includes schedule of each task, breakdown of works, testing plan to test the future outcome and cost,
implementation plan to check the efficiency of the plan and training plan to improve and fulfil the
requirements of the company. Therefore, the project scope is to overcome the lack of efficiency in the
project.
Project Scope
The project of website design includes the contractor who should perform specific tasks that
includes detailed project plan for retrospect and need of approval from the PHL’s Chief Marketing Officer
(CMO). The assigned website design contractor needed to ensure the resources are available for
designing, developing, testing, and implementing the new website with providing proper staff for training
the personnel of PHL (Carcary, 2014). The scope of work is to develop the website for increased profit
margin in marketing and effective customer service by planning, execution, implementation, and training
for new website that can have access to the works on PHL’s internal intranet site. The specific
deliverables that are the required to address is the limitations of previous website for that new plans
introduced. The lack of website is the cloud system that can create a platform to record enormous amount
of customers and company’s data for future referencing. With all plans and timely feedback system then
also there may be some problems to achieve competitive advantage. This includes the enriching the
products as the website is not enough to attract the customers towards the website. It is also important to
advertise the products that the customer demands(Prince, 2014). The customer preference must be
prioritize and a regular offering in the website that enhances the marketing strategy to attract more
customers into the market. The training program must have effective training of proficient employees who
expertise on IT segment to understand the key objective to make the website attractive and efficient for
accessing by the company and customers. The training must include the alternatives for limitations to
overcome such as cloud computing and 24 hours service provider. The trainer must be expert enough to
identify the problems of previous website based on marketing and satisfaction that could not meet the
company’s goals and objective (Quinton, 2013). The lack of inventory and other resources, improper
deliver service and irrelevancy in responding to customer’s feedback help to identify and overcome the
delicate problems, which can hamper the company in market growth (Agarwal, 2015). The website must
enrich with all types of transactional activities such as online payment, COD, access to all debit and credit
cards. The website needs to enrich with smooth functioning of information, many customers face
© 2018 Pashendale Holdings Ltd Statement of Work 1
[Insert company logo]

problems with virus through the website (Wade, 2013). This problem should address to implement the
website with effective outcome.
Work Requirements
The actual tasks that the project requires are the planning phase, design phase, testing plan, and
implementation phase. All the tasks are important to perform for an effective completion of the project.
The planning phase includes schedule of tasks, and work breakdown structure where the website design
contractor requires preparing for retrospect and needing approval from Chief Marketing Officer. In design
phase, the contractor requires to collect the requirements and establish metrics from PHL to create a
website design based on collected requirements such as past data collected in the previous website
about the company’s operations and customer database (Olsson, 2014). Then the contractor needs to
develop a testing plan that can evaluate the coding for correct outcome. It includes all details of PHL to
rebuild the PHL website. The contractor needs to ensure the coding is correct and issues are well
resolved (Teeratansirikool, 2014). The issues regarding the training the employees for flexible access of
website that helps the contractor to evaluate the number of customers accessing at which time, from
which location and for which product. This mainly helps to analyze the key aspect of detecting the
products, which the customers requires and those products are available on the website for selling
(Johnsen, 2015). The website must enrich with data and proper evaluation of tasks that CMO can collect
for acceptance of the website design of PHL. The contractor needs to prepare a report based on the
testing outcome and other strategic planning that helps to review for acceptance. This may project
direction for changes in the design field or in marketing strategy that helps the CMO to accept the
adequate changes in the new website.
Schedule/Milestones
[Outline the schedule of deliverables and milestones for the project.]
Task Finish Date
Release of the statement of work 6th Sep 2019
Website design contractor selection review process 27th Sep 2019
Project commencement 5th Oct 2019
Website design review finalization 28th Oct 2019
Website implementation review finalization 20th Nov 2019
Completion of Implementation 6th Dec 2019
Training PHL personnel 14th Dec 2019
Project Completion review 18th Dec 2019
Project formally closed 25th Dec 2019
© 2018 Pashendale Holdings Ltd Statement of Work 2