Statistics for Management Assignment

Statistics management

Table of Contents
Final Recommended Strategy......................................................................................................1
Implementation of Final Strategy................................................................................................2
Monitoring and Control of Future Performance..........................................................................3
REFERENCES................................................................................................................................5

Final Recommended Strategy
It can be recommended that H&M should make use of both traditional and modern tools
for carrying out marketing of its products and services in Australia. The competition among
businesses operating in fashion retail industry of Australia is highly intense, and thus, it will be
very challenging to H&M to penetrate the market and attract more customers (Sheth & Sisodia,
2015). However, it can be critically argued that with the help of effective marketing practices,
the brand can penetrate the Australian market and will be able to accomplish its objectives of
international expansion.
The company will be using traditional marketing tools such as advertisement through
placing boards near malls, shopping areas and other public places. The rationale behind selecting
this tool is that it will help the brand to create more and more awareness among people in
Australia market. On the other side of this, the ads of H&M products will also be displayed in
different Australian newspapers and fashion magazines (Scott, 2015). The key benefit of using
advertisement as a technique of marketing is that it will directly assist the company to increase
its volume of sales and profitability.
In addition to this, ads of H&M products and services on different mediums will also play
a critical role in creating demand among people in the market. Here, the brand will be looking
forward to introducing new products and services in the Australian market at frequent intervals.
In addition to this, messages regarding special discounts, new offers, and schemes offered by
H&M will also be communicated with the help of advertisement. Another benefit of using
advertisement as a technique of marketing is that it will help the selected brand to expand its
market and attract more potential customers.
On the other hand, it is also suggested that the marketing of H&M products and services
needs to be carried out over internet so that the goal and objective of international expansion can
be achieved in the best possible manner (Pasquier & Villeneuve, 2017). Here, the company will
be using techniques such as email and social media marketing will be used. H&M will be
forwarding emails regarding its new products and special offers to all its customers at regular
intervals. The strategy will help in creating awareness among the existing customers and
attracting them to buy the products of H&M (Tuten & Solomon, 2014). It can be stated that the
company will be focusing more on delivering quality and innovative content to all customers
with the help of feedback. In addition to this, an official page of H&M Australia will be
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