This report by Desklib discusses the STP model and integrated marketing channels for effective marketing management. It explains how these strategies help companies gain long-term loyalty and trust of customers, and attract more profit. The report also includes a case study of Australian Tourism Commission (ATC) and how they use these strategies to promote Australian tourism. The report covers segmentation, targeting, and positioning (STP) model, and how it helps companies to choose the right customers for maximum profit. It also explains how integrated marketing channels such as social media marketing, e-mail marketing, and telephone marketing help companies to communicate with their customers and build good relationships with them. The report concludes by emphasizing the importance of these strategies for companies to earn more profit.
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