Strategic Agility

Strategic Agility

Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
A brief overview of the firm and its activities ...........................................................................3
Internal and external environment analysis of the chosen organization.....................................4
Potential strategic options for chosen organisation.....................................................................5
Safe model application................................................................................................................6
References........................................................................................................................................7
Appendix-........................................................................................................................................8

Introduction
Strategic management is the process where a company focuses to make some effective
strategies for their business operations so that it will be conducted in a smoothly manner to
achieve organizational goal. It is a essential for an organization to scan their existing
environment on regular by and analysing the opportunity for growth so that they will include the
factors of growth opportunities in their strategies (Fuertes and et. al., 2020). This strategic object
is required to be cleared to employees so that they will implement it effectively. Oak tree inn is
one of the most popular hotels which are headquartered in Australia. It is founded in the year
1991 and the parent company of this hotel is Minor International. The following report will cover
brief overview of the firm and its activities, a SWOT analysis of the chosen organization as well
as pressure analysis for identifying its internal and external factors affecting the growth of the
business. The following report will also cover the recommendations of any two or more strategic
plan for the organization to get success in future. Hence the main purpose of this report is to
identify the strategic actions and activities taken by the oak resort just survive in the market and
achieve their organizational goal.
Main Body
A brief overview of the firm and its activities
Oak tree inn hotels and restaurants is one of the most popular resorts in Australia and
New Zealand which is expanded over 60 locations. The branches of the hotel are also available
in United Arab Emirates, Qatar, India and few other countries. The hotels and resorts of the oak
were founded in the year 1991 and it is headquartered in sunshine coast, Queensland, Australia.
Currently, there are 64 oaks properties presented globally from which 58 of these hotels is
located in Australia and New Zealand only. The oak hotel and resorts entered in the Scotland
market in the year 1997 and has been considered as one of the best pub in this Scotland.
They also make their own coffee and ice creams for their customers and focus to
maintain high quality of food products so that their customers will get satisfied easily. They are
also conscious about their brand image in the market and hence the mission is to reinvest in their
community and continue to develop Balmaha where they operate. They are also focused to offer
Scottish food dishes to their customers so that they will get satisfied. There are over 200