Strategic Agility for Oak Tree Inn: Consultant Strategic Report

Strategic agility /consultant strategic report

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................2
Overview of the firm and its activities........................................................................................2
Presenting the external and internal factors that affect the Oak Tree..........................................2
Critically assess two potential strategic options..........................................................................5
Critically evaluate the two options by using Safe analysis..........................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Strategic agility is an organization’s ability to think ahead within a market and quickly
adapt the changes in order to stay ahead within a business. Similarly, the present study will also
focused upon decision took by the company in order to make better decision for the welfare of a
business. The present report is based upon the case study of Oak Tree Inn which is a family
owned business offer accommodation facilities to tourist. For that, the report will describe the
key activities used by the firm and also by using effective tools and theories, study evaluate the
internal and external environmental factors. Moreover, it critically evaluates two strategic
options which will mitigate threats, exploit opportunities to stay ahead in competition. After that,
by using SAFe analysis, study will recommend the preferred strategy for the company.
Overview of the firm and its activities
The Oak Tree Inn is one of the most successful tourism within is Balmaha, which is run
by the family owned business with Sandy and Lucy Fraser. It offer the accommodation facilities
to their customers along with different variety of food products. Moreover, it also offer the
artisan products with high quality and in 1997, the owner expand the business activities and
grown income by purchasing six different houses. Recently, in 2018 the company also opened up
a village shop, artisan coffee and ice cream parlour for their customers in order to attract then
towards a business (Livingstone, 2019). However, it has been identified that the business run by
old people and their children such that there is no board of directors who make quick decision.
Therefore, it is reflected that there is no strong organization structure followed by the business
and that is why, there is no proper flow of communication between the stakeholders. Overall, it
is reflected that with the change in the market needs, the owners of the company have a passion
and commitment to adapt the changes and sustain the brand image at global level.
Presenting the external and internal factors that affect the Oak Tree
In order to determine the external environment of the company, it is suggested to use the
Pestle and Porter five force models.
PESTLE analysis:
Political factor: The business will be run effectively when the political situation of the
country is stable. In the context of Oak Tree Inn, its financial performance may affect due to