Strategic Analyses for Bellamy 3The high labour standards in Australia is a threat to the company since the company will have to utilize more capital on employing the qualified staff to work on various production sections. This high cost of labour will be reflected on the cost of the end products which will likely be high. Expensive products will mean less turnover because few consumers will afford the firm’s products (Robins, 2015). On the other hand, the labour standards assure the local market on fair employment and labour opportunities which are an opportunity to Bellamy to get qualified staff.Economic FactorsDue to the presence of economic stability in Australia, Bellamy has an opportunity to grow steadily, and satisfy the demands of the local population. The high employment rates in Australia acts as another opportunity to the company. The operations of the firm will flow steadily due to the constant availability of labour. On the other side, the high cost of labour is a threat to the company. The firm will be forced to increase the prices of organic food in their stores to meet the costs of paying the labour, and also remain with significant profits for the company. Bellamy has to develop well-structured strategies to ensure that this threat is neutralized and retain their market share regarding competitive prices of their end products.Socio-Cultural Factors These factors define the social characteristics that directly or indirectly influence Bellamy’s employees, investors and their customers. The ever increasing emphasis on the need to stay on a healthy lifestyle is an opportunity to the Bellamy organic food industry. Their ingredients are of high quality, and also, the fact that their products are certified gives the customers peace of mind. Most of the consumers will likely become potential customers for the company due to their need to satisfy their healthy lifestyle class (Aertsens, Verbeke, Mondelaers and Van Huylenbroeck, 2009). Another social opportunity for Bellamy is the ever increasing social diversity in Australia. There are a lot of immigrants in the recent years due to the country’seconomic, social and political stability. This cultural diversity is a potential market for the company. The product mix provided by the firm serves the culturally diverse market. The only social threat to the company is the wealth gap, which has been increasing over the recent years. The middle class becomes weak such that, their ability to purchase Bellamy’s products will decrease. Since middle class are the major consumers of the products, the company will likely lose a lot of revenues.

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