Strategic Analysis of Emirates - PESTLE, Porter's Five Forces, Competitor and VRIN Analysis

Strategic analysis of emirates

introduction
The case study that has been taken into consideration is based on
Emirates which is considered to be one of the largest airlines
organization in Middle East. The growth of Emirates has been quite
high since the establishment of the company. The fleet that has been
assembled by the company is also high. The main part of the analysis is
the compliant that was raised by the US airlines against the company.
The major fear was based on the huge success of the company in all
parts of the world (Emirates. 2018).

Pestle analysis of environment
Political factors – Emirates Airlines needs to follow the rules
of Dubai government as it is a property of the government.
Economic factors – Emirates is a competitive airlines
organization which is favourable for the improvement of the
economy of the country.
Social factors – The airlines company has taken care of the
different demographic changes that has occurred in the recent
times. This has further affected the demands that have been
experienced for the products and services of the company.
Technological factors – The advancement of the technologies
have also affected the operations of Emirates Airlines to a large
extent.
Legal factors – The policies of the government protect the
airlines organization from various external factors which
further helps in maintaining its profitability in the market.
Environmental factors - The company has formulated and
followed many strategies that are based on the reduction of the
effects of its operations on the external environment (Durand,
Grant and Madsen 2017).