But with its competitive advantage such as innovation, leadership style of Tesla and technology the company is able to compete in the market.in order to identify these competitive advantages the external and internal analysis is done. Task 1 3 Task 2 5 Task 3 8 Task 4 11 Bibliography 13 Appendices 14 Appendix 1: Internal Analysis 14 Appendix 2: External Analysis 17 Task 1: About Tesla Tesla is a leading company in the automotive industry based in America. In order to understand the strategies used by Tesla and its impact