Strategic Analysis of Deloitte

The report analyzes the strategic operations of Deloitte, including marketing, product development, innovation, growth, and change management strategies. Recommendations are provided for improving operations and attracting more customers.

Running head: STRATEGIC ANALYSIS OF DELOITTE
STRATEGIC ANALYSIS OF DELOITTE
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1STRATEGIC ANALYSIS OF DELOITTE
Executive summary
The report is based on the detailed analysis of various aspects that are related to the
operations of an organization named Deloitte. The analysis is based on the activities that are
performed by the organization based on its operations, marketing product development,
innovation, growth and the process of change implementation. The strategy that has been
implemented by the organization based on the effective business operations is also a part of
the analysis that is made in the report. The recommendations have also been provided based
on the ways by which the organization can improve its operations in the industry and also
attract huge number of customers.

2STRATEGIC ANALYSIS OF DELOITTE
Introduction
The purpose of the report is to analyse the strategy that is implemented by the
organization named Deloitte that has been taken into consideration. The major parts of the
report are mainly based on the different aspects of the business including, operations,
marketing, product development, innovation, growth, change management strategies.
Recommendations will also be provided in the report based on the implementation future
strategies (Alvesson and Sveningsson 2015).
Deloitte Touche Tohmatsu Limited, commonly known as Deloitte is a global
professional services based network. Deloitte has developed its position as one of “Big Four”
accounting companies and the biggest professional services based network in the entire
world. The position that has been developed by the organization is mainly based on the
amounts of revenues that have been earned and the number of individuals who are a part of
the company as well. The different types of services that are offered by Deloitte mainly
include, tax, consulting, audit, financial advisory and enterprise risk based activities
(Deloitte.com 2019).
Summary of the organisation’s strategy
The strategy and vision of Deloitte is mainly developed in proper collaboration with
the member firm based partners from different parts of the world. The organization has
implemented the strategy in order to deliver excellent services to the member firms. The
business strategy of Deloitte is affected by eight different trends that are a part of the market.
The trend of dynamism in the market is great and is able to affect the ways by which the
business strategy is developed (Chambel, Castanheira and Sobral 2016).
The first trend that is able to shape the business strategy of Deloitte is based on the
changes that have taken place in the behaviour of consumers. The changes in the needs and

3STRATEGIC ANALYSIS OF DELOITTE
demands of consumers or clients of Deloitte have an impact on the business strategy. The
second trend is based on the levels of agility that have been gained by the small firms in the
industry in comparison to the large firms (Deloitte.com 2019). The competition that is
developed between the firms is mainly based on proper data analytic. The third trend is based
on the changes that have taken place in the decision making process of organizations that has
shifted from experience gained by leaders to the usage of data analytics. The changes that
have started taking in organizational operations recently are thereby considered to be major
trends that affect the business strategy of Deloitte (Deloitte.com 2019).
Specific outline of how the organisation undertakes
Operations
The operations of Deloitte are mainly based on the services that are offered to the
clients so that they are able to develop sustainable competitive advantage in the industry at
different levels of business operations. The organization thereby aims at working in a
collaborative manner with the clients in order to connect the strategic vision of the clients to
gain results that are measurable(Deloitte.com 2019). The results mainly include operations of
different areas like, industry operations, supply chain, transformation of business model and
cost reduction. The operations of Deloitte are thereby based on the ways by which the
company is able to improve the supply chain based activities of the member organizations
based on the business strategy that has been developed. The merger and acquisitions that are
made by the organizations are also affected by the advice that is provided by Deloitte (Fürst,
Leimbach and Prigge 2017).
Marketing
The marketing strategies that are developed by Deloitte are based on the changes that
are continuously taking place in the external business environment. The levels of complexity

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have started increasing the highly competitive environment of business. The marketing
executives of the member organizations of Deloitte are able to affect the organizational
agendas that are developed. The growth strategy defined by organizations are able to provide
major levels of support based on the proper development of marketing capacities and aligning
the organization with the experience that is provided to the clients (Deloitte.com 2019).
The innovation levels in the organizations are also driven with the help of marketing
strategies that are developed and implemented by Deloitte. The new technologies based in
marketing based activities have an impact on the short term related objectives that are
developed by the organizations. The long term visions of the organizations are based on the
ways by which short term objectives are fulfilled. The Marketing strategies professionals of
Deloitte mainly aim at designing and delivering marketing related changes that can be
implemented by the organizations in order to generate effective levels of growth for the
company (Deloitte.com 2019).
The three major types of transformation that are taken into consideration by Deloitte
in order to offer the services include, marketing transformation, operations transformation
and marketing analytics. The marketing based solutions that are offered by Deloitte are able
to focus on the levels of competitive advantage that can be developed by the organizations in
order to maintain their operations in the industry. The consumers of different member
organizations are also taken into consideration for the analysis that is made with respect to
the solutions provided by Deloitte (Deloitte.com 2019). The strategies that are developed by
Deloitte are able to help the client organizations so that they are able to make significant
levels of improvements in the organizational operations and the growth rates as well. The
approach that is undertaken by the organizations are mainly based on the implementation of
effective strategies that are able to fulfil the strategic needs and are able to help in proper
implementation of the marketing strategies (Gao‐Urhahn, Biemann and Jaros 2016).

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Product development
The link that is developed between the operational and strategic vision of the
organization is based on proper product development based activities that are performed. The
organizations that mainly engage in the development of products have to face constant
pressure in order to generate huge number of ideas that have the potential to achieve
something in the market. The organizations thereby need to implement the ideas in such a
manner that will help to develop and maintain their position in constantly changing business
landscape. The proper compliance of the organizations with regulations is also based on the
ways by which they are able to maintain their operations (Deloitte.com 2019).
Deloitte mainly provides support to the product development based organizations so
that they are able to combine the organizational improvements with the processes in order to
implement modern product lifecycle management or PLM systems. The implementation of
the PLM systems is also based on the proper alignment with operational and the strategic
objectives that have been set by the organization in order to maintain its operations. The
requirements of the organizations are aligned with the new technologies and processes that
are implemented in different parts (Deloitte.com 2019).
The levels of analytical excellence are able to play a major role in the ways by which
Deloitte is able to develop its position. The approach that is implemented by Deloitte is
mainly based on the effective collaboration as well as empowerment in order to offer high
value to the consumers. The practitioners of Deloitte are also able to bring high levels of
experience to the engagement after they have been able to work with the complex
organizations in different situations. The transformational projects that are designed by
Deloitte have been able to provide major levels of support to the member organizations
(Deloitte.com 2019).

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The broad resources that have been gained by Deloitte are able to play a key role in
the ways by which strategies can be developed. The end-to-end services are offered by
Deloitte on a global basis based on the ways by which different activities can be performed
like, process designing and implementation, technology implementation and organizational
change implementation and redesigning. The product development services that are provided
by the organizations are able to offer the 360 Degree services in different service lines of the
modern organizations (Movahedi, Miri-Lavassani and Kumar 2016).
Innovation
The innovation strategy that is developed by Deloitte is mainly based on the ways by
which the members of the organizations are able to work in collaboration with the leaders.
The organization thereby aims at exploring the forces based on change that are able to affect
the enterprise and the industry as well. The member organizations of Deloitte have the idea
that they need to implement innovation in their processes and operations. On the other hand,
they are not able to decide the ways by which innovation can be implemented and sustained
for a longer period of time (Deloitte.com 2019).
Deloitte aims at combining the innovation base experience with the insights that are
developed during the organizational operations. This is able to provide support to the
organizations so that they can develop the effective strategies and implement them as well.
The innovation based process thereby starts with the development of innovation ambition that
can be effective for the organization (Yahaya and Ebrahim 2016). Further, the identification,
structuring and leveraging of the effective approaches are possible. Digital innovation is also
considered to be the most important part of the innovation base activities that are performed
by Deloitte for the member organizations. The Digital innovation based strategy has the
power of shaping the potential disruptors for gaining high levels of strategic advantage. The

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different possibilities can be unlocked by the organization in order to help the organization to
thrive (Naranjo-Valencia, Jiménez-Jiménez and Sanz-Valle 2016).
Growth
The growth rates that have been depicted by Deloitte have been quite high since the
last few years. The organization reported an aggregate revenue from the member firms of
43.2 Billion US Dollars in the year 2018. The revenues of the organization have grown by
around 11.3% from the previous year of its operations. The commitment that has been
depicted by Deloitte towards the clients is considered to be a major reason behind the growth
of the organization (Sarooghi, Libaers and Burkemper 2015).
Change strategy implemented
Change management has always been a critical part of the operations that have been
performed by Deloitte in the industry. The transition of the organizations to a completely new
level of operations is considered to be an important factor related to the process of change
management that is followed in Deloitte (Deloitte.com 2019). The approach that has been
implemented by Deloitte based on organizational transformation is quite comprehensive in
nature and is able to support the leaders so that they can achieve smooth levels of transitions
with minimum disruption to the business activities that are being performed by the member
organizations (Valsania, Moriano and Molero 2016).
Recommendations
The major recommendations that can be provided to Deloitte based on its future
operations are as follows,
 The development of better promotional activities in order to attract more
clients towards the services that are being provided.

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 The development of effective services that are able to provide support to the
client organizations and can help Deloitte to maintain its position in the
industry.
Conclusion
The report can be concluded by stating that Deloitte has been successful in
maintaining a profitable position in the highly competitive industry of its operations with the
help of its effective services. The organization has been able to gain a huge base of clients
with the help of high levels of efficiency of the services and support that it provides to the
them. The improvement of the revenues of Deloitte is based on the ways by which the
organization can develop effective promotional services in order to attract more number of
clients towards the operations and the services that are offered as well.

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References
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10STRATEGIC ANALYSIS OF DELOITTE
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