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Report on Strategic Analysis of Nando Restaurant

   

Added on  2020-04-15

20 Pages5590 Words738 Views
Running head: STRATEGIC ANALYSIS OF NANDO’S RESTAURANTSTRATEGIC ANALYSIS OF NANDO’S RESTAURANT Name of the Student Name of the University Author Note

1STRATEGIC ANALYSIS OF NANDO’S RESTAURANTExecutive SummaryThis report is based on the analysis of the competitors and the industry of Nando’s restaurant.This is an international restaurant with casual dining facilities. The restaurant was establishedin the year 1987 in South Africa. The restaurant has expanded its operations since then inmore than 40 countries. The analysis of the competitors of the restaurant is done with the helpof the SWOT framework and the industry in which the restaurant operates is analysed withthe PESTLE framework. The report suggests that the competitors of the company haveincreased in the recent years and this has an effect on the profitability of the restaurant.However, Nando’s has the opportunity to increase its profitability by expanding its operationsin the other cities of Ireland.

2STRATEGIC ANALYSIS OF NANDO’S RESTAURANTTable of ContentsCompetitor analysis of Nando’s restaurant based on SWOT Framework.....................3Strengths.....................................................................................................................3Weaknesses................................................................................................................4Opportunities..............................................................................................................4Threats........................................................................................................................5Industry analysis in Ireland for Nando’s based on PESTLE Framework......................5Political factors...........................................................................................................5Economic factors........................................................................................................6Social factors..............................................................................................................7Technological factors.................................................................................................8Legal factors...............................................................................................................9Environmental factors..............................................................................................10Conclusion....................................................................................................................11References....................................................................................................................12

3STRATEGIC ANALYSIS OF NANDO’S RESTAURANT1. Strategic Management ProcessStrategic Management Process is essential as this helps the organization in definingtheir strategy. It is the continuous process wherein the organization decides properimplementation of the strategies as this will keeps on appraising the success as well asprogress of the implementation through proper assessment (Yüksel, İ., 2012). Proper strategicmanagement steps have to be followed by Nando’s restaurant as this will help in:Setting of goal is essential in nature for the respective restaurant as this will provideclarity of vision and this step helps in identification of three different factors thatincludes proper definition of long as well as short term objectives. Properidentification of the process is essential in nature to accomplish the objectives. Lastly,proper customization of process for different hotel staffs is essential in nature as thiswill help the restaurant in succeeding against the competitors.Proper analysis has to be done by the respective restaurant as the proper informationgathering is essential in completion of the next two stages. The proper focus onanalysis is required as this will help in providing proper understanding of therequirements of the respective business as the entity that is sustainable in nature. Theproper identification of internal as well as external issues has to be analyzed in orderto understand the affect of such issues on the objectives and goals of the business. Proper formulation of strategy has to be done by Nando’s restaurant as this will helpin determining the resources that are required in defining the goals as well asobjectives (Yüksel, İ., 2012). Proper implementation of strategy is essential as well as this will help in gainingsuccess for the entire business. This is basically the action stage of the process ofstrategic management. This will help in proper analysis of the differentresponsibilities in the entire business as well.

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