PESTLE and SWOT Analysis of Crypto Currency

Running head: STRATEGIC ANALYSIS
STRATEGIC ANALYSIS
Name of Student
Name of the University
Author Note

STRATEGIC ANALYSIS1
Table of Contents
Introduction..........................................................................................................................2
Discussion............................................................................................................................2
Facebook external environment.......................................................................................2
Crypto currency strategic intent.......................................................................................5
Crypto currency barriers to entry.....................................................................................6
References............................................................................................................................7

STRATEGIC ANALYSIS2
Introduction
Strategic analysis refers to analyzing the external environment of an organization for the
purpose of determining the strategic planning of the organization which will further lead to
smooth functioning of the organization. There are different tools for carrying out the strategic
analysis of an organization such as the SWOT analysis, PESTLE analysis, Porters five forces and
many more. Moreover strategic analysis is also important because it can help in carrying out
strategic decision making of the company through identification the opportunities and threats of
the company (Crossan, Fry and Killing 2004). The company selected for the purpose of this
study is Facebook. The main aim of the paper is to carry out strategic analysis of Facebook. The
paper will therefore discuss about the environmental analysis of Facebook, its crypto currency
strategic intent and its crypto currency barriers to entry.
Discussion
Facebook external environment
In order to analyse the strategic positioning of Facebook, different strategic tools or
methods will be used such as the SWOT analysis and Porters five force analysis. SWOT analysis
is used for assessing the current position of a company by identification of its strengths,
weaknesses, opportunities and threats of a company (Pickton and Wright 1998).
Strengths
 Facebook is one of largest and widely
used social media platforms
 Good customers experience
 Understands the behaviour and needs of
Weakness
 Lack of proper attitude towards the
privacy of the users
 The users information is not protected
properly