Strategic Audit of Google

Running head: STRATEGIC AUDIT OF GOOGLE
Strategic Audit of Google
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STRATEGIC AUDIT OF GOOGLE1
Executive summary
The aim of the report is to analyse the strategic audit performance of Google . the strategic
audit gives a view about the current situation of the company and how the company is setting
their mission and based on which the company will be able to achieve its objectives.
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STRATEGIC AUDIT OF GOOGLE2
Table of Contents
Introduction................................................................................................................................2
Current situation.........................................................................................................................3
Strategic posture.........................................................................................................................3
Strategic managers.....................................................................................................................4
External environment.................................................................................................................5
Internal environment..................................................................................................................6
Strategy goals.............................................................................................................................7
Strategy alternatives...................................................................................................................7
Strategy recommendations.........................................................................................................8
Implementation plan...................................................................................................................8
Evaluation and control...............................................................................................................8
Conclusion..................................................................................................................................8
Reference....................................................................................................................................9

STRATEGIC AUDIT OF GOOGLE3
Introduction
The strategic audit is a very effective method to check whether a organisation is
fulfilling its organisational goals in the most appropriate manner.in addition to that the
strategic audit also find out whether the organisation is making optimum utilisation of the
resources available to it.it is beneficial for every organisation to have a successful strategic
audit process. the strategic audit is a continuous process. based on the strategic audit report
the owners of the organisation takes decision and the team of the auditors checks the audit
process on periodical basis in order to revalue the performance of every unit of the
company .the management update the strategic plan once it achieve its goals.
In this report the strategic audit process of Google has been explained. The strategic
audit process can be classified in to various steps these are enumerated below :
Current situation
Current performance
The current situation of Google is very impressive as it has been able to increase its
revenue in the last few years. The company always try to upgrade its products and that
enables it to capture more market position and attract more users. The company having a
huge market exposure for which it has been able to sustain in the market even it has several
large competitors like yahoo, and Microsoft corporation Bing who give strong competition to
Google (Duhigg 2016).
Strategic posture
From its inception date Google’s main objective is to organise the world’s
information and make it globally accessible and useful. the management of the company