Strategic Decision making & Integration
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Added on 2021-04-17
Strategic Decision making & Integration
Added on 2021-04-17
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Running Head: Strategic decision making and IntegrationSTRATEGIC DECISION MAKING AND INTEGRATIONName:Institution
Strategic decision making and Integration 2Executive SummaryIn today’s contemporary times, many organizations are facing a volatile and fast-changingbusiness environment that they have to adapt regularly to stay on track. Consumer taste andpreferences are always changing from time to time and adapting to these changes maybeoccasionally overwhelming. Such changes, for example; change in government and internationalpolicies, technology penetration and cultural beliefs and practices depend on the current businessenvironment(Johnson, 2016). However, these changes could be handled easily through effectivestrategic decision making and integration in organizations. Strategic decision making andintegration could be described as the process where an origination’s mission and objectives arecreated through effective studying of the business environment and undertaking a good course ofaction in pursing activities, that will lead in achieving its goals and objectives. This report willanalyze the business strategy used by Google Incorporated which is a technology giant and seewhy it has remained relevant and a crucial organization in spearheading technology.
Strategic decision making and Integration 3ContentsSTRATEGIC DECISION MAKING AND INTEGRATION........................................................4Introduction and Background..........................................................................................................4Mission and vision statements.........................................................................................................4Strategic intent posture....................................................................................................................5Google Corporate Social Responsibility.........................................................................................6Google Leadership and Practices.....................................................................................................7Evaluating Strategic Approaches to Innovation on Performance Frontier......................................8ESG sustainability innovations and organizational improvements...............................................11Strategic Position Statement Analysis...........................................................................................13Conclusion.....................................................................................................................................15References......................................................................................................................................16
Strategic decision making and Integration 4STRATEGIC DECISION MAKING AND INTEGRATIONIntroduction and BackgroundGoogle incorporated is an American based public corporation established in 1998 by Larry Pageand Sergey Bring while they were still Ph.D. students at Stanford University. The company earnsits revenue through advertising related to its Internet-based services and products such as cloudservices, web-based mapping, video sharing services, internet search and social networking.Google has always been able to stay dominant in the market through a series of strategicpartnerships and acquisition of promising firms related to one of its main products A goodbusiness strategy creates an effective foundation where organizations perform well in their targetmarkets. There are also in a position to adapt to changes and still remain relevant in the market,therefore, regardless of the numerous strategies available depending on each business market orthe environment, it is essential that the right strategy is chosen and effective plans for integrationare performed.Google’s vision statement is “to provide access to the world’s information in one click.” This isa clear reflection that the company has achieved for example, through Google search engine,people are in a position to find any information or data by just accessing this product which iseasy to access and use. (Gurley, Peters and Collins, 2015)Google’s mission statement is “to organize the world’s information and make it universallyaccessible and useful.” This is a clear reflection that the company has achieved since thecompany was established it has strived to maximize its efficiency and effectiveness throughproprietary algorithms which manage data in their databases where individuals are able to accessany information they want through their search engines. Google has been able to round up and
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