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Strategic Brand Management Report

   

Added on  2020-06-04

11 Pages2795 Words39 Views
Strategic BrandManagement

Table of ContentsINTRODUCTION................................................................................................1TASK ...............................................................................................................1Brexit .......................................................................................................1How Brexit is branding UK as a foreign direct investment destination.....2The impact of Brexit Negotiation on foreign investment in the UK..........3Information obtained by audit of the UK.................................................4RECOMMENDATION..........................................................................................6CONCLUSION....................................................................................................7REFERENCES ...................................................................................................9

INTRODUCTIONIn terms of marketing, management of brand is an eminent conceptwhich is used for evaluating and planning about how a particular brand couldbe perceived in existing market place. In context to this, UK should formulaespecific strategies in order to make its unique image in front of civilians aswell as abroad investors (Inglehart and Norris, 2016). Thus, it help them inseeking attention of large number of customers towards their deliverables.The current report is based on United Kingdom. In this project discussion isgoing on about how UK could establish itself as a destination of foreign directinvestment. It has been found that they are separating themselves fromEuropean Union. This phenomenon is known as Brexit. Hence, the similarconstruct of strategical brand management would be used by them in doingso. In addition to this, important recommendation has also been provided incontext to this. This assist them in adopting proper schemes for attainingtheir main aims and objectives. TASK Brexit Brexit simply refers to the expected withdrawal of the UnitedKingdom from the EU. This has been discovered from survey that in areferendum that had occurred on 23 June in 2016, around 51.9% of theinvolved electorate of UK were voted to leave the EU out of a assemblage orgathering of approx. 72.2%. They are hoping to set up their own marketplacewithout any interference of nations of various other countries. This is themain reason of doing so. In this context, Theresa May (Prime Minister) hasdeclared that the United Kingdom would not desire in maintainingimperishable membership or relationship of the single marketplace. Inaddition to that, they are not interested in following the norms and policies ofunion after leaving the European Union. For this, they have promised tocancel the European Communities Act of 1972 and thus, are not1

incorporating in existent law or legislation of EU into domestic law of UK(Hobolt, 2016).How Brexit is branding UK as a foreign direct investment destinationEach and every nation wants to become independent and developedas well in all terms either financially, politically or socially. United Kingdom isalso having these kinds of perception. This is their dream to representthemselves as a destination of foreign investment so that different othercountries come here to invest and start their business. This would surely helpthem in becoming rich and successful in comparison to many another placesor countries such as Germany, Europe, Italy, Russia,US and so on. Afterleaving EU, Brexit is seem to provide them a golden chance of makingisolated and unique reputation in field of business so that they could taketheir personal decision afterwards in affiliation to commerces. When numerous of companies may enter into the market sphere ofUnited Kingdom then, they could easily generate huge quantity of jobs. Thisis proved to be advantageous for entire nations since the people who areunemployed may receive good occupations from that. This in turn upgradesthe overall productivity in several firms which are UK based or come fromanother states to do business. Thus, these all aspects aids government ofrefereed country in acquiring different types of taxes and hence could gainhigher amount of money. Afterwards, they can apply or utilise the identicalor received monetary amounts in welfare of citizens. At the same time, suchfunds may also use by them in generating of creating another businesses inorder to impress their abroad depositors (Dhingra and et. al., 2016).Therefore, it can be said that UK emerges as one of the popular brand afterleaving European Union wherein numerous of investors can invest theircurrency. The impact of Brexit Negotiation on foreign investment in the UKAfter the Brexit negotiation, there are so many implications of Brexit inrelation to the foreign investment in the United kingdom. These can impact2

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