Strategic Case Analysis for J.H. Whittaker & Sons Ltd.

Running head: STRATEGIC CASE ANALYSIS
Strategic Case Analysis
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STRATEGIC CASE ANALYSIS1
Table of Contents
Introduction................................................................................................................................2
Section 1: Whittaker’s Current Strategy....................................................................................2
Section 2: Whittaker’s Key Activities........................................................................................2
Section 3: Analysing Whittaker’s Likelihood of Success..........................................................2
Section 4: Strategic Advice........................................................................................................2
Conclusion..................................................................................................................................2
Reference List............................................................................................................................3

STRATEGIC CASE ANALYSIS2
Introduction
J.H. Whittaker & Sons Ltd. is basically a confectionery manufacturer that usually specializes
in manufacturing of chocolates, its headquarter is usually based in Porirua in the country of
New Zealand. It has one of the second largest brand factories in New Zealand and it is
estimated that it holds more 41% of entire local market (Matthews, Cottee‐Jones &
Whittaker, 2015). This is also known by the name of Kiwi Chocolate Factory and it firstly
opened its headquarters at the International Airport at Auckland. Jasmine Currie plays the
role of marketing manager at Whittaker and she took certain initiatives that would render
interests towards Kiwi chocolates. This particular discussion talks about various strategies
adopted by the Company Whittaker that would help it to achieve likelihood associated with
success. Various strategic advices have been provided so as Whittaker would be achieving
various profits in the coming 5-10 consecutive years. Whittaker is going to pursue certain
strategies that would help it overcome various challenges in light of various concepts as well
as frameworks.
Section 1: Whittaker’s Current Strategy
Kiwi Chocolate