Marketing Management SWOT Analysis Australia Report 2022

Marketing management
8/25/2019
Haigh’s chocolate

Executive Summary
The report focuses on analysing the strategic marketing which shows the reliable opportunity
for Haigh’s chocolate. The new opportunity of the company is the product line in the field of
cookies as it has been found that there is opportunity of healthy options. The market analysis
has been done which shows the change in buying pattern of customers as well as the
competitors is mentioned. In addition, the internal and external analysis of the market has
been conducted with the help of SWOT analysis, PESTE and Porter’s five forces. The
findings show that business will remain successful but there is need of improvement. In the
end, recommendations are shared to the Haigh’s chocolate for their product range.

Contents
Introduction................................................................................................................................3
Overview of company............................................................................................................3
Situational Analysis...................................................................................................................4
Market analysis......................................................................................................................4
Market potential.....................................................................................................................4
Competitors analysis..............................................................................................................5
Macro-environmental analysis...............................................................................................6
PESTE Analysis.................................................................................................................6
Porter Five Force Framework............................................................................................8
SWOT analysis...........................................................................................................................9
Target market...........................................................................................................................10
Recommendations....................................................................................................................12
Conclusion................................................................................................................................13
References................................................................................................................................14
Appendix 1...............................................................................................................................17