Strategic Change Management

STRATEGIC CHANGE
MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Stakeholder analysis....................................................................................................................3
Identify and evaluate resistance to change..................................................................................5
Critically evaluate the three management models.......................................................................6
Involvement of the functional areas in developing a change plan.............................................10
Strategic change plan.................................................................................................................11
TASK 2..........................................................................................................................................13
Business memo..........................................................................................................................13
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
Strategic change management is defined as a process to manage change in organisation in
order to achieve the objectives and goals of organisation. This report is based on the case study
of GPDOCS. This is a medical practices funded by government. This report also emphasis on
stakeholder analysis for GPDOCS. Stakeholder map will also assess in respect to the GPDOCS.
Report will analysis the associated resistance to the change process with the analytical review of
stakeholder analysis. Furthermore, report will also analysis about different theories associated
with the change management in organisation. Advantages and disadvantages associated with
each change management theory will also analysis in this report. Justification will also give in
this report in respect to selection of appropriate change management model in respect to the
GPDOCS. Key functional area will also discuss in order to develop the change plan. Strategic
change plan will also draft in respect to implement the change in GPDOCS based on the selected
model of change management. SMART progression metric will also discuss in respect to change
management. Furthermore, report will also discuss the relationship between leaders and change
agent in case of transformational change. Different characteristics and attributed associated with
change agent will also summarise in this report. Importance of change agent and their roles in the
process of change management will also discuss. This report will also project the advantages and
disadvantages associated with consulting external change agents.
TASK1
Stakeholder analysis
Stakeholder analysis is one of the major tasks to GPDOCS while implementing change,
because when this healthcare organisation will make change, then their all stakeholder will be
highly influenced (Jarzabkowski, Lê and Balogun, 2019). Top-level management of GPDOCS is
responsible to identifythis its major stakeholder before making any change. With the support of
stakeholder analysis this healthcare organisation can easily get help from their different
organisation. The management of healthcare organisation has required to follow various
productive steps for systematically conducting stakeholder analysis. These steps have been
discussed below;

Step 1: Determination of Stakeholders
This is the first steps under stakeholder analysis where existing management of GPDOCS
has required to identify and determine their all stakeholders. This is very necessary step, because
without determination of stakeholders, this healthcare organisation can’t implement successful
change. Currently employees (doctors, nurses, administration staff), patients, government, other
healthcare organisation, etc. are major stakeholder of GPDOCS. Top-level management of this
organisation can easily determine their stakeholders by implementing this analysis. Existing
management of organisation highly responsible to communicate and inform about change before
making change. After informing, management should take some appropriate steps for
implementing change. Upper management of organisation is responsible to take such steps which
will only positively influence their stakeholders (Wang, Gibbons and Heavey, 2017). It should
try to avoid such activities during stakeholder analysis which can put negatively impression of
organisation on stakeholders. The management of GPDOCS highly need to consider these all
factors while determining stakeholders.
Step 2: Group and Prioritize these Stakeholders
This is the second step within stakeholder analysis where top-level management of this
healthcare organisation has required to put their all stakeholders in different categories in term of
their interest, influence and levels of participation in the change. There are four major categories
has been discussed below which can support to management for categorising their all
stakeholders.
Category 1: High Power, High Interest
In this category, the management should give higher priority to those stakeholders who
are most important for this organisation. For example; UK’s government is one of the most
major stakeholders to this organisation, because existing management always need to follow
each policy which local government has imposed on different healthcare organisations.
Category 2: High Power, Low Interest
In the category of high power-low interest, management of healthcare organisation
should take such stakeholders in this category who has very high power in organisation, not take