STRATEGIC CHANGE MANAGEMENT.

Running head: STRATEGIC CHANGE MANAGEMENT
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Strategic Change Management
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Executive Summary
Change management is the complete transformation of the organization into the desired
states. Before, a change is adopted in an organization there must be fundamental concepts that
should be satisfied. First of the strategic change must be approved and analyzed by any relevant
corporate group within the organization. It takes a lot of time for the change to be planned,
evaluated and finally adopted. It is, therefore, a fundamental process that must be met before the
execution is done. Not all organizations can follow all these processes of analyzing and
approving a change. Most of the time, the issue of change management encapsulates the human
resource within and outside the organization.
On another hand, the changes introduced in an organization are always done concerning
the multiple challenges facing the entire operation of the business entity. The emergence needs
that are outlined business objectives and goals are also used to come up with suitable change.
Most of the organizations have been on frontline educating and creating awareness of the human
resources on the importance of strategic change. Creating awareness helps the organization to
emulate human resource on why come up profitable change. All the domains needed in strategic
change in any business enterprise aim at raising the production level. Besides, the ability to
convince workers on new changes to be induced in an organization is very important.
Not all employees are willing to conform to the changes anticipated by the organization.
This means that most of the time change will incur some resistance starting from corporate
management to the subordinates in a business unit. To overcome all these resisting challenges
the organization ought to check on key strategies that provide direction for betterment. Also, an
organization should check on the aspect of communication. Effective communication is
fundamental when coming up with motives for implementing a change in a business. All the time

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the business ought to ensure the relevant stakeholders are part of the strategic change. Through
this analogy, it becomes easy for the business unit to induce strategic changes smoothly and
efficiently (Simandan, 2019 p.65). Therefore, it means that the stakeholders and any other related
element should be aware of the strategic change and how the organization is planning to
incorporate the change. All the necessary concepts of the change should be clear to the
stakeholder. This means that the entities of business should be aware of budgetary expenses as
well as limitations attributed to strategic change expected.
All these dominions incorporated with issues such as effective planning will help the
business unit to achieve the expected goals. Fine modification of these concepts gives direction
on what is to be done and how it should be done. The analogy is that the coupling of strategic
planning mechanisms with suitable strategies aid in incorporating appropriate changes. The idea
is that most of the changes induced in the organization anticipate modifying the technology. The
current market is entirely driven by technology thus forcing the organization to conform to
sophisticated models of technology (Suarez, Calvo-Mora&Roldán, 2016 p.98). On another hand,
the business sector incorporates changes related to customer relationships and competitive
concepts. On a matter related to customer relations organizations ought to meet the needs and
wants of the market. On another hand strategic changes coupled with competitiveness focus on
raising the image and brand of the organization in the marketplace. Lastly, most changes are
expected on issues relevant to employee satisfaction as well as communication strategies. The
elements are the pivotal part of the organization thus needing maximum attention. Therefore, the
whole paper will analyze how these processes are adhered to and followed to meet the objectives
and goals of the selected organization.

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Introduction of the chosen organization and background to change
Strategic management is a key process that involves monitoring, assessment, and analysis
of multiple processes that help an organization to meet the objectives. An organization needs to
be keen when handling any change experienced or anticipated for a certain period. In this case,
the paper encapsulates the need for change in the selected company in the United Arab Emirates.
The most preferred company in this study is the Emirate Airline. The company anticipates a
significant number of changes and this will be outlined in the entire report. Brewster and
Söderström, (2017 p.65) cited that strategic management helps the organization to consider the
present situation, come up with appropriate strategies and then deploy all these strategies to
analyze any situation facing the organization. In most cases, the strategies work in inducing new
concepts and aspects that lead to the success of the organization in the marketplace (Al Shobaki,
Amuna& Naser, 2017 p.78).
Emirates Airline is a dominating airline company in UAE. The government established
the organization in 1985. The whole process of establishing the organization consumed $ 10
million but currently, the organization is financially independent. In the beginning, the
organization had two flights that were operating on short routes running from Dubai to the
Middle Eastern countries. The organization has matured to a big company with 250 aircraft
operating at various routes internationally. We have planes such as B747-8F that is large enough
to carry many passengers at a time. The company is now the fourth-largest international airline
after registering the highest number of passengers carried by the end of 2015. The company had
transported more than 50 million passengers in 2015 thus making it be an international airline. In
Dubai, the airline accounts for more than 40% of the movements experienced in the place
(Anderson& Galavan, 2016 p.64).

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The organization has been serving the market for more than one hundred years from now.
This means that the company has already secured enough market both nationally and
internationally. The company has also established some customer-related virtues such as
customer loyalty, value, and trust. On another hand, the company also takes into consideration
matters related to employees and aspects relevant to the leadership (Shen, Gao & Yang, 2017
p.98). The airline is diversified into multiple fields that have created job employment. We have
fields such as engineering and catering fields that have emanated due to Emirate Airlines in
UAE. The company has been employing more than 28,000 workers since it was established. On
another hand, the company provides its employees with benefits such as good salaries and some
allowances. The organization also supports the medical care for their workers thus encouraging
them to work enough to meet the stipulated goals and objectives. Besides, the airline emphasizes
profit-sharing thus providing good rapport with the management team. This makes it easy for the
organization to conquer some of the competitive forces within the market. The global
competitiveness has encouraged the organization to invest more in customer satisfaction thus
securing the market. Apart from transporting passengers, the airline has also wide airplanes for
transporting cargo both nationally and internationally (Bailey, Mankin, Kelliher & Garavan,
2018 p.5).
Most of the time, the airline industry demands airline companies to induce new changes
thus surviving in the competitive marketplace. Most of the strategies employed to support the
change work on raising the present condition. Therefore, concerning Emirate Airlines, the
company has to induce new changes. Some of the strategic changes anticipated in the
organization include; coming up with improved technology that will aid in handling the
challenges anticipated in the airline industry. Emirate Airlines has been experiencing some

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challenges in matters related to technology. Through this analogy, it means that the organization
has to check on inducing sophisticated technology that will aid in achieving goals and objectives
(Covin & Slevin, 2017 p.128).
On other hand, the organization anticipates inducing strategic changes on matters related
to human resource management. The current reports outline that the organization lacks an
adequate number of workers to provide transport and other related services to its customers.
Staffing issues are currently affecting the organization and therefore there is a need to induce the
change that will handle these challenges. On another hand, the company is also is anticipating to
come with suitable strategies that aid in handling competitive forces within the market. The
company anticipates coming up with new marketing strategies that will guide in fighting the
competition within the market. We have so many airline transport companies such as the
Emirates Group that challenge the organization. Coming up with suitable competition strategies
will guide on achieving the goals and objectives of the organization (Favoreu, Carassus &
Maurel, 2016 p.567).
Besides, we have change anticipated in the future on how to improve customer
interaction in the organization. The airline transport network is all about customer relationships.
Understanding your customers and clients in the field of transport helps the organization to meet
the desired goals and objectives. Most of the airline organizations thriving in the market have
realized the importance of customer relationships and this is what is anticipated in Emirate
Airline Company. The organization ought to improvise new changes and strategies that will
guide on raising the level of customer relations. Lastly, the company anticipates incurring
changes on concepts such as communication and aspect such as the motivation of workers. It is
the mandate of the company to come up with suitable strategies and concepts inducing changes