Strategic Development | Report

[STRATEGIC
DEVELOPMENT ]
[Year
]
SystemJP

Introduction
Food and beverage industry has vast market allows the industries to offer numerous
products to the market. Many Food and Beverage industries deal their business at
international level like Nestle, Hershey, Tyson Foods, and ConAgra Foods. This report is
based on comparing the essential factors affecting the objectives of marketing position,
financial position, strategic development and positioning of products in three famous food
and beverage organisations namely; Nestle, Tyson Foods, and ConAgra Foods.
Factors Nestle Tyson Foods ConAgra Foods
Marketing
Objectives
Nestle focuses on
providing quality
food suitable for
better health without
compromising on the
price; it is committed
to increase its market
growth through
innovation and to
reach mid-single-
digit organic growth
in the year 2020.
Nestle focus good
quality product for
the customers, it
make brand-
positioning strategies
Tyson Foods is
committed to deliver
safe, affordable, and
sustainable food for
all. Tyson Foods
focus on effective
cooperation with the
stakeholders to solve
the customer needs
and demand for
particular product,
selection of price
penetration strategy it
aims to set lower
price than its
competitors and
attract more
Marketing Strategies
in ConAgra Foods is
based on the concept
to find the solution
for customers’ needs.
Operating in four
different segments:
Consumer Foods,
Ralcorp Food Group,
Commercial Foods,
and Ralcorp Frozen
Bakery Products it
has less control over
the pricing strategy
and customers have
many lower cost
substitutes from the

to attain the
profitable return from
its customers
(Lehmann, Mak, &
Bolten, 2019).
customers from the
market (Allen,
2016).
competitors, it focus
to enter in the merger
and acquisition to
deal the challenges in
the market and attain
the profitable return
(Veil, Dillingham,
& Sloan, 2016).
Financial
Objectives
Cost saving strategies
and making balance
between competitive
shareholders returns,
flexibility for
external and internal
growth, earning per
share and effective
access to the
financial market.
Management in the
Nestle focus to
increase capital
amount spend in the
quality products and
aiming to create
share value of each
Financial objective
followed by the
Tyson Foods, based
on brand quality and
in lowest price than
the competitors,
Tyson Foods use its
brand positioning to
gain the profitable
outcomes from the
product supply. It
focuses to increase
the share price return
for the investors and
manage the product’s
sustainability for the
customers. It focuses
ConAgra has more
than 7 acquisitions in
the market since
2011, with the aim to
lead the brand
producer and supplier
of the private brand
foods, and services
related to the food
and beverage sector.
Supplying the quality
beef and other edible
items, it targets lower
price, which affect
the quality of the
product.
Shareholders’