Differences Between Traditional Media and Digital Media in Consumer Buying Behavior

Strategic Digital Marketing

Contents
NTRODUCTION.......................................................................................................................3
Outline the main differences between traditional media and digital media and appraise in
relation to consumer buying behavior....................................................................................3
CONCLUSION..........................................................................................................................6
REFERENCES...........................................................................................................................7

INTRODUCTION
In this modernized world full of digitization, uses of internet have grown rapidly.
Business men have found out many ways to market their products towards the people around
the world. Digital marketing strategy can be considered as the promotion of products and
services using various digital media such as social networking sites and advertisements etc.
This study will provide differences between traditional media and digital media. This report
will also help in creating understanding about the influence of consumer buying behavior
after adopting digital marketing strategies. The research is based on thr comparative study ofg
the effectiveness of traditional and digital media that have changed the decision of the
consumer.
Outline the main differences between traditional media and digital media and appraise in
relation to consumer buying behavior
Advancement of technology has raised the use of digital marketing which have also
converted the ways of advertising products and services to the large number of customers.
With the increase in the technological world, entrepreneurs have found out many different
ways in order to adopt different marketing strategies. Earlier all the business communicates
their products and services through the use of television, radio, newspaper etc. that might not
be considered as an effective marketing technique nowadays (Ryan, 2016). So the global
business market place is constantly changing in terms of increasing competitiveness. So in
order to increase the sales, firms are adopting various ways to add values and influence the
purchasing power of the business. Rapid growths of digital technology have also introduced
various innovative goods and services in order to sustain the industry for the future growth
and development.
Traditional media is the concept of marketing which is earlier used by the
businessman in order to advertise their products and services. Traditional media was
considered as the one way transaction theory of consumer marketing whereas digital
marketing have improved the marketing strategies that help in achieving the effective
communication with customers in order to increase the sales of the company.
Basis of difference Digital media Traditional media
Communication It is two-way communication
that helps in interacting with
customer. It helps in
increasing the sales of the
goods and services which
increases the profitability of
the company.
Traditional media is the one-
way communication that
helps in marketing the
products and services. This
only helps in
Transparency It is more effective way of
marketing goods and services
and this is more transparent
and fastest method of
promoting products to the
large number of customers.
It is less effective way as
traditional media is in the
form of newspaper,
television etc. so it could
only reach to those people
who socially active (Royle