ALR710 - Strategic HRM Assignment
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ALR710 - Marketing Communication (ALR710)
Added on 2019-11-08
ALR710 - Strategic HRM Assignment
ALR710 - Marketing Communication (ALR710)
Added on 2019-11-08
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Running head: Strategic HRM Strategic HRM
Strategic HRM Table of ContentsIntroduction.................................................................................................................................................3Performance management in Telstra...........................................................................................................3Best practices of performance management................................................................................................6Conclusion...................................................................................................................................................8Recommendation.........................................................................................................................................9References.................................................................................................................................................102
Strategic HRM Introduction The report presents a brief overview of the performance management and its approaches and processes in an organization. Telstra Company has been selected for the report. It explains that how the association manages and evaluates the performance of the workers. It tells that how the company is using the best practices in the organization in order to meet the goals and objectives. Telstra Corporation Limited is an Australian company which head office is located in 242Exhibition Street, Melbourne, Australia. It is a media and telecommunication company whichdevelops, operates and manages telecommunication networks and mobile, voice, internet access,market voice, and other entertainment products and services. It is one of the largesttelecommunication companies in Australia. The operating income of the company is approx $6.3billion (2016) and the revenue of the company is approx $27.1 billion (2016). The company isexpanding its business day by day. Currently, approx 36,165 employees are employed in thecompany. The profit of the company is approx $5.8 billion (2016) (Jackson, Schuler & Jiang,2014). Performance management in Telstra Performance management is a process which provides accountability, feedback, and documentation for outcomes of the employees’ performance. It helps to workers to use their abilities and skills in order to meet the organizational goals and objectives. The main objective ofperformance management is to improve and promote the employees performance and effectiveness. It is a never ending process where employees and managers work together to monitor, plan and analyze the employees work. The performance management is the backbone ofTelstra to analyze and measure the performance of employees. The company measures and evaluates that how much contribution has been given by the employees in order to meet the goalsand objectives. The approaches of performance management are discussed below (Camisón & Villar-López, 2014). 3
Strategic HRM (Source: Dey & Giri, 2017)Comparative approach: The comparative approach includes the ranking system to measure the performance of employees.The rank is given on the basis of highest to the lower performer. The company uses various techniques and methods in a comparative approach like the paired comparison, forced distribution techniques, and graphic rating scale. The highest rank is given to potential and competent employees on basis of their performance. The company provides the proper training and development programs to guide and enhance the skills and potential of these performers. When the firm is leading the small groups with similar employment profiles (Lou & Dai, 2014). Attribute approach: In this approach, the rating is given to employees on the basis of a specific set of the matrix such as judgment, innovation, creativity, communication, teamwork, problem-solving skills. It uses the group rating scale to evaluate the performance and efficiency of employees. In group rating scale rating is given to employees on the basis of lower to highest. This method is very simple and accurate to measure the productivity of the workers (Paillé, Chen, Boiral and Jin, 2014). Behavioral approach: It is one of the important technique and method to measure the performance of employees. It uses the behaviorally anchored rating scale and BOS 4
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