Strategic Human Resource Management of Debenhams | Case Study
Added on 2020-01-28
13 Pages4119 Words305 Views
Strategic Human ResourceManagement
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1 Analyse of internal and external environment .....................................................................3TASK 2............................................................................................................................................62.1 appropriate concept and SHRM models in evaluating HRM policies and procedures.........6TASK 3 ...........................................................................................................................................83.1 Recommendations relating to attraction and retention of talent and barriers forimplementation these recommendations ....................................................................................8CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12Books and journals....................................................................................................................12Online........................................................................................................................................13
INTRODUCTIONStrategic human resource management may be defined as to make and execute varioushuman resource policies in organisation in order to achieve all the strategic goals of theorganisation (Bratton, 2005). In order to do various kind of strategic planning in organisationstrategic human resource management is used. It is very important for organisation as there werelot of changes in environment. These changes were related to competitors, demographic changes,rising pressure from competitors, and effect of the globalization on the industry etc. This reportis based on the case study of Debenhams. It is a multinational company which do the retailoperations under a department store in the UK and Ireland. In first part of report an attempt ismade to understand the internal and external environment of Debenhams. In the second part ofreport understanding of various strategic model has been made which is used for human resourcepolicies and practises. In final part of the report various recommendations were made forattracting and retention of talent in the organisation.TASK 11.1 Analyse of internal and external environment Environment scanning may be defined as a collecting the various informationfrom the internal and external environment (Daley, 2006). This information is very muchnecessary for making various tactical and strategic decisions for Debenhams. The scanning ofinternal and external environment is much essential for Debenhams in order to make the strategicplanning in organisation. Analysis of internal and external environment of Debenhams is:Internal environment analysis:Internal environment analysis is done by Debenhams to know about various consumerneeds and latest trends which are running in market. They did the internal analysis by SWOT.They also analysis internally in organisation where they find that there employee performance isvery good so they attain advantage in achieving all the goals at time. The quality control inDebenhams also puts impact on their working. There investor confidence is also built becausethey provide relevant information to their clients related to financial position. They also done theanalysis of internal environment by SWOT:
Strength: Strength may be defined as strong point of Debenhams. Strength puts basicallya positive impact on the organisation (Schuler and Jackson, 2008). It basically gains thecompetitive advantage over another. It is available always internally in organisation.Weakness: It basically defines as weak points of the organisation. These were the pointswhich were not done by any other organisation.Opportunities: opportunities may be defined as the growth factors which can be adoptedby company in the future. It also includes the innovation which company has too made.Threat: this basically deals with the problem which company has to face in the future. Itis basically deals with the competition in market.Swot analysis of Debenhams:Strength:1. High brand value in fashion industry.2. Large numbers of stores are present in UKand Denmark.3. Large number of employees are working instore.4. Dealing in large number of products relatedto fashion industry (Boxall and Purcell, 2011).Weakness:1. Market capture share is very low.2. There brand value is not covered by all thesegments of customers.3. Geographic presence of company is alsovery limited.Opportunities:1. Make there market in European territories.2. Franchise model also gives them lot ofopportunity to expand there market.3. Changing in the customer preferencetowards fashion also create a huge opportunityfor Debenhams. Threat:1. Domestic company gives them highcompetition.2. Input costs of company will rise due to rosein the price of raw materials.3. Brand switching can be done because ofavailability of high bran and specific product.External environment analysis:
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