Strategic Leadership Assignment 2022

Running head: STRATEGIC LEADERSHIP
STRATEGIC LEADERSHIP: AN ANALYSIS OF THE LEADERSHIP STYLE OF
RICHARD BRANSON
Name of the Student:
Name of the University:
Author’s Note:

1STRATEGIC LEADERSHIP
Table of Contents
Introduction......................................................................................................................................2
Overview of Virgin Group and Richard Branson............................................................................2
Meaning of Strategic Leadership and its importance......................................................................3
Main approaches to the study of leadership and its relevance to Virgin Group..............................5
Role of Richard Branson in developing strategy for Virgin Group.................................................5
Leadership values and ethics in driving corporate social responsibility and sustainability............6
Conclusion.......................................................................................................................................6
References........................................................................................................................................8

2STRATEGIC LEADERSHIP
Introduction
As stated by Avery (2017), leadership is the process through which the leaders are being
able to motivate as well as influence the followers for the achievement of the goals or the targets
that had been outlined for them. Lang, Crosby and Kwong (2016) are of the viewpoint that
unlike the earlier times the leaders are playing an increasing important within the different
corporations and they are not merely relegated to the role of motivating or influencing the
behavior of the workers. On the other hand, it is seen that the leaders are increasingly
participating in the process of strategy formulation, helping the corporations to fulfill their
obligations as business corporations by undertaking different corporate social responsibility
(CSR) initiatives and also help the corporations to attain sustainability (Marques 2017).
Furthermore, the leaders are also required to take the help of suitable leadership strategies as per
the need or the demand of the corporations while focusing on the attributes of ethics and values
for leading their followers and also the corporations with which they are associated. The purpose
of this case study is to undertake an analysis of Richard Branson as a business leader while
focusing on the roles that he is presently performing within the corporation Virgin Group.
Overview of Virgin Group and Richard Branson
Virgin Group Ltd, founded in the year 1970 by Sir Richard Branson and Nik Powell, is a
British conglomerate corporation which extensive interests in the different industries like
telecommunication, airlines, retail, finance, healthcare, music and others (Virgin.com 2020). The
conglomerate presently has more than 200 private corporations and offers employment services
to around 71,000 individuals from the different parts of the world (Virgin.com 2020).
Furthermore, although the conglomerate under discussion here started as a small entrepreneurial