Strategic Leadership: Analysis of Sainsbury's Strategic Position

Running Head: STRATEGIC LEADERSHIP
Strategic Leadership
Name of the Student
Name of the University
Author Note

1STRATEGIC LEADERSHIP
Introduction
The strategic leadership is the potential of a manager to express a strategic vision for
the organization. It is a specific part of the organization and at the same time persuades and
motivates other people for acquiring that particular vision. The strategic leadership is also
referred to as the utilized strategy for the employee management. It helps to influence the
organizational members and executes necessary changes in the organization. The strategic
leaders establish organizational structure and allocate the resources for expressing a strategic
vision. The strategic leaders also work in a different environment where they are supposed to
show their expertise and handle the situation properly. The primary aims of the strategic
leaders are to have strategic productivity, forecast the organizational needs and improvise the
working environment.
They inspire the members of the organization to follow their ideas. The strategic
leaders make good use of the incentive system to encourage better performance. Moreover, it
needs the potential to foresee the work environment and the ability to look at the broader
picture. This report will focus on demonstrating and understanding of different tools to
evaluate the strategic position of the selected organization. It will evaluate the relationship
between leadership and strategic management which support an organization’s ethical and
value based approaches. The report will further evaluate the application of leadership
strategies and its impact on the organizational direction. The selected company is Sainsbury’s
in the United States.

2STRATEGIC LEADERSHIP
Discussion
Section 1- An analysis of the company’s strategic position
Overview of the company
Sainsbury’s is considered to be the second largest supermarket chain in the United
Kingdom as far as the number of stores is concerned. The key people are Martin Scicluna
who is the chairman and Mike Coupe is the CEO of the company. The supermarket serves as
the superstore, convenience shop, forecourt shop and the hypermarket too. The company
holds the vision to become a trusted retailer where people would love to work and shop too.
They aim at doing this by putting the customers at their heart and investing in the stores.
They also invest in their channels and the colleagues in order to offer the best possible
experience of shopping. The organization considers the customers to stay at the heart of their
business and their success is based on anticipating and delivering whatever is needed. They
keep the value of helping the customers to eat healthily having improved the food quality in
the baskets for making the big impact (Sainsburys.co.uk. 2019). The sustainability plan is
structured around the values of the company and made up of the stretching targets for
tracking their progress. This is for the customers, the other stakeholders, colleagues and the
business. It helps the company to address the various opportunities and challenges which are
relevant to their business.
The internal and external environment analysis
In order to analyse the external and internal environment of Sainsbury, the SWOT and
PESTEL have been identified as appropriate tools. The internal and external administration
has to be taken into consideration while analyse the company’s strategic position. The
analysis is as follows:
Strengths

3STRATEGIC LEADERSHIP
Sainsbury is considered to be the largest retail merchants in the United Kingdom. It
has a market share of more than 16 % and it serves 96 million customers with a broad scope
of merchandises. It has a great fiscal strength which provides the company a cash generative
concern. It has also delivered an operating currency flow of 1.2 billion in a year. The
organization has sensitivity towards the environmental issues. It has gained reputation for
being concerned about the green environment and has reduced their emission focusing on the
waste management systems. It sells only nutrient scope food and tailored to the needs of the
customers and most of the products are free from chemical substances. It has popularity and
reputation by achieving many choice food awards for retailing nutrient.
Weaknesses
One of the biggest weaknesses of Sainsbury is that there is o such extension programs
and it is based in the market of United Kingdom. A new nutrient retailing company emerging
in the United Kingdom might be a concern for Sainsbury. In the year 2008, the online
shopping service of Sainsbury got suspended for two consecutive years because of proficient
jobs. It affected almost 10,000 online shoppers. The compensation is that it had to offer
money to the online clients.
Opportunities
People are growing demands for lower fats and nutrient rich products and this type of
merchandises are being more preferred. Sainsbury has launched health rich products and
become popular to the buyers. It has a broad scope of merchandises that are healthier and
low fat. Sainsbury launched 2 % fat milk which gained huge popularity. It has reduced the
sugar by 10 % which has made the company in a good place to profit from the healthy
nutrients. Another scope for Sainsbury would be expanding the online shopping options
(Johnson and Hackman 2018). It will make the shopping experience easy for the customers.