Strategic Operations Management: Wesfarmers

Running Head: STRATEGIC MANAGEMENT
0
Strategic Management
Strategic Operations Management: Wesfarmers
(Student details :)
3/24/2019

Strategic Management 1
Contents
Strategic Operations Management: Wesfarmers........................................................................2
Introduction................................................................................................................................2
Overview: Wesfarmers Limited (referred as WL).....................................................................2
Role of Operations in Wesfarmers growth.................................................................................3
Order winners and Order Qualifiers...........................................................................................4
Value Chain Analysis of Wesfarmers........................................................................................5
Primary Activities..................................................................................................................6
Inbound Logistics...............................................................................................................6
Operations..........................................................................................................................7
Outbound Logistics............................................................................................................8
Marketing and Sales...........................................................................................................8
Services..............................................................................................................................8
Supportive Activities..............................................................................................................8
Firm infrastructure.............................................................................................................8
Human resource management (HRM)...............................................................................8
Technology development...................................................................................................9
Procurement.......................................................................................................................9
Conclusion..................................................................................................................................9
Recommendations....................................................................................................................10
References................................................................................................................................10

Strategic Management 2
Strategic Operations Management: Wesfarmers
Introduction
This report is based on the strategic operations management of the company
Wesfarmers. The paper will provide an outline of the organisation along with the details
about the market it operates within. Operations management is an area focused on the
efficiency and effectiveness of the operations in support as well as development of the
organization's strategic goals. Hence, operational areas for strategic operations
management comprise the design and operations of different systems for providing quality
products and services.
Besides, with the help of this discussion, the role of operations within the Wesfarmers
along with the info about operations strategy will be identified. In addition, how operation
strategy does fit into the Wesfarmers’ strategies will be assessed. Furthermore, a discussion
and analysis over order winners as well as order qualifiers will be conducted. Additionally,
implications of above two for the Wesfarmers's operations as well as the actions of operations
will be covered. In addition, value chain analysis of Wesfarmers will allow reviewing the
organisation’s products and services mix (Gereffi & Fernandez, 2011). Finally, useful
recommendations with the help of the knowledge gained from the discussion will be offered
regarding the role of operations management in the organization (Colquitt, Lepine, Wessaon,
& Gellatly, 2011).
Source: (Wesfarmers', 2019)

Strategic Management 3
Overview: Wesfarmers Limited (herein after referred as WL)
WL is a well-known business, which has become one of the leading successful
Australian regional firms recently. In this context, Wesfarmers being Australia’s biggest firm
secured its rank through a business research firm IBIS World on the basis of the revenues
(Wesfarmers', 2019). Besides, size of the company can be predicted with the number of
employees working around 210,000. Moreover, the company is functionally expanded,
counting department stores, supermarkets and home developments (Wesfarmers', 2019).
Moreover, Wesfarmers is an expanded corporation which was established during June
1914, while their origin traced as a Western Australian farmers’ cooperative. Initially, it has
worked as a small supplier while operating and structuring within the rural region of Western
Australia (WA) (Wesfarmers, 2018). Later then, Wesfarmers has become top Australian
biggest and listed companies headquartered in Perth, WA. The company’s diverse business
operations comprise hotels, supermarkets, liquor and convenience stores. In addition,
company is also working in home improvements; department stores like Kmart and Target;
office supplies; with industrials division in businesses like energy, and fertilizers, safety,
chemicals, industrial products and coal. Thus, Wesfarmers’ total interest is in a huge number
of subsidiaries and trades across Hong Kong, Australia, India, New Zealand, Singapore, UK,
Indonesia, Bermuda, as well as China (Wesfarmers', 2019).
Role of Operations in Wesfarmers growth
Wesfarmers Limited possesses a wide spread portfolio of several businesses being
operated upon. Wesfarmers company’s products and services range throughout the
supermarkets, gas processing and energy distribution processes, coal mining, hardware and
department stores, chemicals and fertilizers, and industrial safety products’ industries
(Wesfarmers', 2019). In addition, Wesfarmers further divides their operations into diverse
segments (Wesfarmers, 2018). Out of those operational segments retail division has a range
of their operations from the convenience stores to other hardware and main office supplies.
Growth of the company is majorly depends upon its diversified operations like industrial
division includes chemicals, resources, energy, as well as fertilizers (Wesfarmers', 2019).
Additionally, industrial and safety department includes the supply of repairs works,
packaging and safety of products to public and industry sector. Moreover, operations within
investment banks as well as other corporate organizations also enable company to expand