logo

International Strategy as Key Determinants Of Entry Mode Choice

   

Added on  2022-09-08

5 Pages433 Words19 Views
STRATEGIC MANAGEMENT
NAME OF THE STUDENT:
NAME OF THE UNIVERSITY:
AUTHOR’S NOTE:
International Strategy as Key Determinants Of Entry Mode Choice_1
MARKET ENTREY STRATEGIES
Introduction
A biscuit company exports its products in the international market. The senior executive
of the biscuit company is interested to strengthen the business in the international market.
Direct export strategy
In this method, the agents and distributor of this company work closely with the officials
of Nabisco to represent the interest of this organisation in the overseas market (Hollender,
Zapkau and Schwens 2017).
Licensing strategy
In this method, a company does a sophisticated agreement with another firm to use the
product. In this method, the buyer of the license has a relatively large market share in the
chosen overseas market (Laufs and Schwens 2014).
International Strategy as Key Determinants Of Entry Mode Choice_2

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Key Determinants Of Entry Mode Choice
|4
|680
|12

Market Entry Strategy for 'Grants'
|16
|591
|141

Strategic Management for Natural History Museum
|9
|1389
|81

Global marketing 2 qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdghjklzxcvvbnmqwertyuiopasdghj
|16
|3466
|145

The Role of Business Intelligence in the Internationalisation process of SMEs
|4
|629
|79

International Business Across Borders
|9
|927
|192