Opportunities for Agribusiness in the International Market

Running head: STRATEGIC MANAGEMENT
Strategic
Management
.

STRATEGIC MANAGEMENT 2
Contents
Introduction................................................................................................................ 3
Agribusiness in Australia............................................................................................ 3
International Opportunities......................................................................................... 4
International Strategies.............................................................................................. 4
Entry Mode................................................................................................................. 6
Recommendations for future strategic direction:-......................................................7
Conclusion.................................................................................................................. 7
References................................................................................................................. 9

STRATEGIC MANAGEMENT 3
Introduction
One of the leading organizations Fonterra deal with the agro related products in the global
market. The company is New Zealand based that make them competitive in the market. The
company was established in the year 2001 and now become of the largest dairy companies as
well as New Zealand dairy bureau cooperate. It has annual sale of $8 billion, it is New Zealand’s
largest companies. It is considered as one of the primary exporters of the dairy products as well
as liable for more than third of worldwide dairy trade. The company has extensive been
identified for producing excellent ice cream as well as other dairy products in today’s market.
The dairy industry also begins to integrate. The dairy industry in New Zealand began to
implement the market as well as the diversification of the product. Therefore, it can be the great
opportunity for the agro based companies to expand their business in international market.
In the following part there will be detailed analysis of the opportunities involved in the
international market and the way company can grab that opportunities.
Agribusiness in Australia
Food and agriculture are the fundamental to human survival. It is one of the primary sector in
which maximum number of people find their source of earnining. It was the birth of the
agriculture as well as farming that laid down the basis for the human civilization. The food and
Agribusiness sector play a vital role in the Australian economy as well as it make a significant
contribution to the economies of the regional areas through the employment, business and
service opportunities. The agribusiness in Australia has as well as will be one of the major pillars
for the country. The retailers, traders as well as processors have all seen the changes in such
market (Molina, Gómez, González-Díaz, & Esteban, 2015). The investors that may not normally
look towards such sector now see it as a viable industry to partner with. The current fragmented
approach of Australia enables the industry to be coherent association, that help the company to
command respect for the objective as well as evidence based platforms with the positions. The
sector has marked an outstanding performance in the farm production by 27.6% over the years.
In the last quarter of the year 2016, the agriculture has accounted 10 time of its average
contribution to the economy of Australia. The growth of the country is majorly depends on the
agro based sector (Newsome & Sheridan, 2018). Such sector helps to maintain a standard growth