Unilever: International Market Entry Strategy for Agribusiness Sector

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UNILEVER 1
Executive Summary
Agribusiness sector has emerged as a pillar that provides strong support to the economy of
Australia by making its contribution towards the GDP. The Agribusiness sector generates
employment and business opportunities for the residents of Australia. This report focuses on
the company Unilever for the purpose of explaining the importance of the agribusiness sector.
Unilever is a company that deals in the Food, Personal Care, Home Care and Refreshments
products and is planning the expansion of its operations in the Indian market through the
introduction of new product. This report specifies the most appropriate mode of entry and
inappropriate mode of entry in the Indian market. Moreover, recommendations have been
made that will assist the company in its operations in the future such as business
diversification, price differentiation, improving customer experience, etc.

UNILEVER 2
Contents
Introduction................................................................................................................................3
Australian Food-focused Agribusiness sector............................................................................3
Company overview....................................................................................................................4
International opportunity for Unilever.......................................................................................5
International Strategies...............................................................................................................5
Appropriate modes of entry in the international market............................................................6
Green Field Investment..........................................................................................................7
Acquisition.............................................................................................................................8
Inappropriate modes of entry in international market 300.........................................................8
Joint venture...........................................................................................................................8
Strategic Alliance...................................................................................................................8
Recommendations......................................................................................................................9
Conclusion................................................................................................................................10
References................................................................................................................................11

UNILEVER 3
Introduction
A market entry strategy is needed by every company for the purpose of delivering its goods
and services to a new target market. In present conditions, the Government of Australia have
started focusing on the Agribusiness sector because the sector is providing benefits to the
economy of the country through employment generation and business opportunities. To
understand the positive impact of the agribusiness in this report Unilever is been selected.
Unilever is a British based company that deals in Food, Personal Care, Home Care and
Refreshment products. The business of the company is spread across the globe. Now for
expansion, the company wants to introduce their new product in the Indian market. This
report describes the international opportunities and international strategies that are available
for Unilever. In addition, the report contains the most suitable and unsuitable entry modes for
the company. At the end of this report, some recommendations have also been made.
Australian Food-focused Agribusiness sector
The Agribusiness sector of Australia is the country’s industry pillars. In the present time the
media, business dialogues and governments have again put their focus on the agribusiness
sector by trusting that it will be continued staple the prosperity of Australia (Agribusiness
Australia, 2018). The growth prospects of the agribusiness are creating a community
optimism to develop new technologies, create jobs and open the new market. Australia’s
present fragmented approach toward agribusiness opportunities will lead to massive
emotional, cultural and financial loss due to which they have started preventing this sector.
The Australian Food and Agribusiness sector involves food-related items such as food
processing, agricultural production and major inputs related to these activities. The Australian
Food and Agribusiness sector is divided into two sub-parts: