Strategic Management: Analysis of Microsoft's Business Strategies

Strategic Management

EXECUTIVE SUMMARY
This report highlights the various inner and outer factors which has influenced the organization's
business, their analysis with application of fundamental issues arising in business strategies and
approaches. The evaluation of strategic and theoretical models and methodologies against the
observation of the practices being followed by Microsoft for its global expansion.

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Origins and approaches to strategies:..........................................................................................3
Complexity of relationship between the organization and its environment:...............................5
Microsoft's Global Business Strategies ......................................................................................7
Application of Strategic Ideas in Practice.................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Strategic management is system of constant planning, controlling, monitoring and
assessments of all that important factors to meet organization goals and objects. Strategic
management is responsible for providing specific direction to company. It also forces company
for becoming active rather than reactive.
Microsoft corporation is a global brand, which dealing in software services and technical;
services. It provides different computer software to the world like MS-Word, MS-Excel, MS-
Power Point etc. the company provides it services in overall world. This study explains the origin
and various strategies which are used in Microsoft like Porter's Five Force's. These study also
analysis different factors which may impacting on Microsoft environment. These study also
includes international and global strategic thinking of company and applications of strategies
ideas.
MAIN BODY
Origins and approaches to strategies:
Microsoft is a multinational technology based company. It is founded in April 4, 1975 in
New Mexico, US. It develops computer systems, software, electronic and personal computers. Its
popular software products includes Microsoft word, Microsoft excel, internet explorer etc.
Microsoft use different strategies for managing and improving the business i.e. “ cloud first,
mobile first”, growing through merger and acquisitions, focusing on augmented and virtual
reality and promoting “ tech intensity”.
Porter's 5 force's:
It is a tool that analyze and identify five competitive forces that design an organization.
Also, help firm for identify the strength and weakness. This model can be use at any level of
industry to search for attractiveness and profitability. This model, helps to inform why various
business are capable to sustain in contrasting levels of profit. This model is used to measure
competitions, profitability, attractiveness of an industries and market. Theses forces are: Competitive strength of other industry: This model helps Microsoft for identify the
numbers of competitors in market and quality to undercut an organization. It also helps
company to identify the numbers of similar products and services their competitors
supply in market. Microsoft company distributors and customer can overcome
competition if they are able to offer better deal, services and lower prices to their