Strategic Management of Australian Diary Farmers

Running head: STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
Student’s Name
University Name
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STRATEGIC MANAGEMENT
Executive summary
The purpose of this report is to analyze and understand the strategic management
imputes. The selected company for the report is Australian Diary Farmers. The report provides
analysis of the operations of the company in Australia, the business units and its products and
service lines of the customers. It identifies the business revenue units and its importance.
Moreover, the report analyzes the external environment of Australian Diary Farmers along with
its internal organization. It discussed the treats including excessive competition, new
technologies faced by the organization from its external environment. The report identifies
various opportunities from the external environment such as changing trend of consumer
behavior has been analyzed.
It discusses the political, social, technological, environmental and legal factors that affect
the operations of the business. Lastly, the report provides recommendations for its future
strategic direction and to take advantage of the opportunities and enhancing its present
infrastructure, expanding its operations. And concludes the effectiveness and appreciates the
strategic management of Australian Diary Farmers.

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STRATEGIC MANAGEMENT
Table of Contents
Introduction............................................................................................................................................3
Business units, products and service lines of Australian Diary Farmers...............................................3
Business revenue units and importance of business revenue units........................................................4
Analysis of the external business environment of Australian Diary Farmers.......................................5
PESTEL analysis of Australian Diary Farmers.....................................................................................6
Analysis of internal organization in Australian Diary Farmers.............................................................7
Resources, capabilities, core competencies and competitive advantage...............................................8
Recommendations for future strategic direction of Australian Diary Farmers.....................................9
Conclusion...........................................................................................................................................10
References............................................................................................................................................11

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STRATEGIC MANAGEMENT
Introduction
The chosen agribusiness for the report is Australian Diary Farmers, the company situated
in Australia was formed in the year 1942 the mission of the company is to improve the
sustainability and profitability of the dairy farmers in Australia. The company is a dairy
processor representative body (Beggs et al. 2015). The company plans to focus on premium
quality dairy products, inclusive of organic milk and milk products. The company offers high
competitive products and premium quality milk products and special dairy items. The production
of high quality organic milk and its special value added products are backed by distribution
through the country’s largest retail supermarkets and other retail stores. The company’s annual
profitability report, reflects the company as the biggest producer of organic milk and dairy
products in Australia (Cameron 2015). The purpose of this report is to identify the company’s
operations in the Australia, identify its business units and service line, the business revenue and
its importance of the revenue units. Further, it analyzes the external environment of the business,
the internal organization. It discusses the core competencies of the organization, the future
strategies of the business.
Business units, products and service lines of Australian Diary Farmers
The Australian Diary Farmers the product line of company includes dairy products such
as kid’s milk, fresh milk, milk shakes, milk cheese, Greek style Yogurt, Thick and Creamy
yogurt, Buttermilk, Fresh cream, Custard, Cottage cheese and Lactose free. the company offers
satisfactory service to its customers by offering fresh quality products through its sustainable
distribution channel. The company performs various research and development programs,