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Strategic Management Assignment - Apple Inc

   

Added on  2021-01-01

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STRATEGICMANAGEMENT
Strategic Management Assignment - Apple Inc_1

Table of ContentsINTRODUCTION...........................................................................................................................4TASK-1............................................................................................................................................4Understanding of the types of strategy in relation to the schools of strategy and strategicconcepts.......................................................................................................................................4TASK-2............................................................................................................................................6Use of the relevant models and concepts, exploring competitive drivers and the impact on thecompetitive position of the company. ........................................................................................6A critical discussion of the company's competitive advantage among its direct competitors....7Apple's direct competitors are google, samsung, amazon, HP. Apple has various competitiveadvantage over its competitors....................................................................................................7TASK-3............................................................................................................................................8Use of relevant internal analysis tools to draw appropriate conclusions....................................8TASK 4..........................................................................................................................................10Exploration of strategic and models to sustain the competitive position:.................................10TASK-5..........................................................................................................................................12Resource implementations of the selected strategy..................................................................12CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................15
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INTRODUCTIONThe term strategic management is concerned with the development of strategic vision,setting objectives, formulating, implementing and introducing corrective measure of deviation. Itis a process of continuous planning, monitoring, analysis as well as assessment of activities thatare necessary to meet organisation objectives (Barney, 2012). The organisation which is taken inthis report is Apple Inc. It is an American multinational technology company headquartered inCupertino, California. Apple is a prominent hardware and software company best known for itsseries of personal computers, iPod, iPhone etc. and innovative marketing of its product. It wasfounded by Steve jobs Ronald Wayne and Steve Wozniak on 1st April 1976 with a changingvision that suits the royal status or personalities of individual's. It has been owned the world'sbest valuable brand from the six consecutive years. With its innovative marketing and brandingstrategies, it is able to build emotional connection with its customers. In this report, varioustypes of strategies as well as relevant models and concepts are discussed. Main objective of thisis to draw appropriate conclusion and exploring competitive drivers. Further, it will going toanalyse the competitive position and models to demonstrate relationship among key divisionssuch as Human Resource, Operations, Finance, Marketing ,Technology etc.TASK-1Understanding of the types of strategy in relation to the schools of strategy and strategic conceptsThere are many strategies that are been adapted by Apple from the school of strategy andstrategic concept. These strategic tools helps in measuring the future directions of the respectiveorganisation and various methods which can help in achieving success for Apple Inc. There arevarious schools of thoughts of strategy formulation such as The design school, Positioningschool, Cultural school, cognitive school and many more. These are mentioned below:The Positioning School- This school of thought focuses on positioning the product of thecompany at the top in the market. Hence, Apple analyse various elements to put its products attop of the market by analysing the competition in market (Bryce, 2017). Hence, respectivecompany practice BCG matrix method to position their product. BCG matrix is a chart which is consist of four different factors i.e Question mark, risingstar, Cash Cow and dogs.
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Question Mark- The Apple TV falls under this category as the respective organisation isnot making much of the profit from this product range. In order to overcome these issuesand earn more revenue from this product range, Apple needs to focus on solvingecosystem problems (Greco, Cricelli and Grimaldi, 2013). Rising Star- The iPhone and iPad of Apple are the rising star of the company as theymake a huge amount of profit from these products. These are so successful that thegrowth of their potential is still not measured. Cash Cow- The Mac Books of Apple comes under Cash cow category. This is because ofthe changing trends of shifting customers to portable and mobile phones.Dogs- The hard drive iPods of Apple are in the dogs category of BCG matrix of Apple.This is because of the high competition in the market as many companies are makingsimilar products at low cost. Due to this, the sales of the respective product has dropped. The Design School- This theory of strategy formation states that the main focus of theorganisation is on developing unique ideas. In order to analyse it, the respective companyanalyses its strength, weakness, opportunity and threats. The strength of Apple is innovation,brand value, etc. However, the weakness is High price, Limited distribution network,etc.Similarly, the opportunities are expansion of distribution channel, new product line (Hahn,2013). The threats of Apple are Imitation, fierce Competition, etc. As Apple Inc. is known for itsinnovation and unique ideas, the respective organisation has successfully delivered manyproducts which has completely changed the whole technical market over the past 5 year. Some ofthe examples are iPhones, iMac, iTunes, and many more. These products has helped therespective company to grab a huge market.
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