Strategic Management

STRATEGIC MANAGEMENT
(NEW STRATEGY FOR
MCDONALD'S)

Mission and Vision for McDonald's
Vision:
McDonald's mission is to give their customers quick service
restaurant experience. Further, organization aim is to provide
best quality of food services to their customers which will
help firm in increasing their customer base along with
goodwill and revenue. For achieving vision, they focus on
different strategies like:
 Be the best employer
 Deliver operational excellence
 Achieve profitable growth

Mission
 Organization mission is to satisfy their customers
needs and demands by giving them best quality of
products. Further, they target market with their
existing products and focuses on increasing their
customer base.
 McDonald's main aim is to increase their market
share with positive attitude by attracting most of the
customers towards their different products and
service.