Strategic Management: Analyzing Business Environment and Competitive Advantage

Strategic Management

Executive Summary
Strategic management referred the process of analysing and monitoring the overall performance
in order to manage it in an effective manner. Moreover, there are various strategic management
techniques which are needed in terms of fulfilling the purpose. The objective of report is to
analyse business environment and helps in achieving competitive advantage for company. For
this various frameworks and models are used in order to identify strategic directions for this
company of Ansoff matrix and porter’s generic strategies. Moreover, it is also recommended to
the company that they should use cost leadership and market development Strategies and terms
of accomplishing growth in the market of Cambodia.

Table of Contents
Executive Summary.........................................................................................................................2
INTRODUCTION...........................................................................................................................5
MAIN BODY...................................................................................................................................5
Identify current strategic position of company with the help of suitable frameworks................5
Identification of competitive strategies and strategic directions along with suitable
recommendations.......................................................................................................................11
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15