Strategic Management: Evaluation and Plan for Walmart

Strategic Management 4

Contents
INTRODUCTION...........................................................................................................................................3
PART A (1)....................................................................................................................................................3
Critical evaluation of the company’s performance .................................................................................3
PART A (2)....................................................................................................................................................4
Strategic plan for the company................................................................................................................4
PART B.........................................................................................................................................................8
Reflection.................................................................................................................................................8
CONCLUSION...............................................................................................................................................9
REFERENCES..............................................................................................................................................10

INTRODUCTION
The strategic use of resources in a business in order to achieve its goals and objectives is
referred to as strategic management (Aguinis, Edwards and Bradley, 2017). It is an important
component for an organization as it guides and provides direction to allocate different resources
in order to implement plans in an effective manner. Effective strategic management allows a
company to gain competitive advantage against competitors. Organization chosen for this report
is Walmart, which is a multinational retail company that is based in the United States. The
company was founded by Sam Walton in the year 1962 and today, has operations across
different geographic locations across the world. The report includes an evaluation of the
company’s performance including its strengths as well as market position. A strategic plan using
relevant tools that can help it gaining a competitive advantage is also included in the report along
with a reflection on how the module can support in career development.
PART A (1)
Critical evaluation of the company’s performance
Walmart is a multinational company that operates across different geographic locations in
the world. The performance of a company provides useful insights about its customer base and
position within the market. In order to be successful in the market, it is important for the
company to have a large base of customers that are not only satisfied with the products and
services of the company, but also loyal to it. There are many factors that contribute to the overall
performance of the respective company in the industry (Ansoff and et. al., 2018). Maintaining an
overall performance is important for an organization as it can lead to an increase in the overall
profitability as well as share in the market. Walmart is one of the most competitive retail
organizations in the United States that operates in a highly competitive market.
The company serves nearly 265 million customers all over the world, which means that
the it is performing good within the retail market. It also implements various strategies to attract
potential customers from different parts of the world so as to enhance its overall performance.
The company has a lot of competitive strengths that have helped it in maintaining a strong
position in the market. One of the other strengths of Walmart is that it is a market leader in the
US retail industry. The company utilizes its resources like information technology, knowledge,