Strategic Management: Coca-Cola

Strategic
Management: Coca-
Cola

STRATEGIC MANAGEMENT 1
Answer 1. The Coca-Cola Company:
The mission of the Coca-Cola organization declares their purpose as an organization and
helps as the standard in contradiction of which they weigh their actions and choices.
 To create value and make a difference,
 To refresh the world, and
 To inspire moments of optimism and happiness (David).
1. (0) For Coca-Cola this mission statement seems to cut and dry, I realized that it is
supposed to be this way for the business standpoint but they need to add more on the product
to make value difference.
2. (1) The mission of the company somehow describes their responsibility towards the
stakeholder. However, the mission of the company spent clearly defines the safety towards
the stakeholders.
3. (1) The domain of the business is not very much prevalent in the way of the company’s
statement.
4. (2) Having a background in many cities over many years, I can easily see how the mission
statement of the company could be seen as a competitive advantage. Although their many
competitors no one can reach to the level of business as Coca-Cola.
5. (2) The company mission statement identifies the company is trying to explain their
business rather than focusing on the people.
6. (1) The company value statement somehow shows that the strategy of the company. The
company focus on its quality and accountability.

STRATEGIC MANAGEMENT 2
7. (2) The mission of the company outstanding describe behavior standards which serve as
beacons of the strategy and the values to the company. The company focuses on the culture
which is one of the most important behaviors.
8. (1) The behavior standards of the company do not help the individual employee to judge
the behavior of the company correctly.
9. (2) The mission of the company very nicely explains the culture of the organization. The
attitude which they have to adopt till 2020.
10. (2) The statement of the company is very easy to understand and also clear the working
criteria and goals of the company (Coca-Cola).
Answer 2. The achieve the goal of the organization. Company has recognized six strategic
significances illustrated as:
 Accelerate carbonated soft drink development lead by the Coca-Cola.
 Broaden the household of the product, where it is appropriate
 Grow the system probability and capability altogether with the bottlers.
 Serve the customers worldwide, and
 Invest the money in the market.
These are the states which show the company strategic decisions.
Luckily, we can have items with zero sugar however despite everything we don't feel more,"
he included. "That is one reason we are currently moving our technique as we need to
continue quickening our duty (Walsh).
"So far our procedure has been the point at which we had a fixing we needed to restrain, to
dispatch a whole new brand with various qualities and another character. This procedure of