Strategic Management of Amazon

STRATEGIC
MANAGEMENT 5

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Part A (1): Critically evaluate the performance of your selected company highlighting
competitive strengths, market position and areas where improvement across the value chain
may be required...........................................................................................................................3
Part A (2): Using your evaluation propose a strategic plan for the same company using
appropriate tools to explain and justify your strategic choices....................................................4
Part B: Reflect upon the module. . Consider the online learning activities <and in class
workshops>. To what extent will the module support you in your career development and
how?.............................................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Strategic management signifies strategic use of resources that help in achieving goal and
objective of organisation. It is considered as a reflection of process of organisation in addition
with different external elements such as politics and level of competition which imposes direct
impact on organisation. In this assignment, the company is named as Amazon. It is an
international organisation that operates their business around different region such as America,
Europe and Asia and so on. In this report, description regarding the performance of organisation
and its competitive strength, marketing position and the area of improvement around value chain
that may be needed. They also provide discussion regarding a strategic plan which helps in
achieving competitive advantage over rivalries at marketplace. In addition to this, the reflection
is also discussed in an improved way (Percy, 2016)
MAIN BODY
Part A (1): Critically evaluate the performance of your selected company highlighting
competitive strengths, market position and areas where improvement across the
value chain may be required
Amazon is an international organisation that operates their business around different
region such as America, Europe and Asia and so on. The competitive strength, market position
that help in increasing performance of organisation in future period of time.
Competitive strengths of Amazon
There are a number of different competitive firms vested with Amazon as they are one of
the largest market selections with huge number of third-party sellers throughout the world. The
growth of Amazon is extraordinary which have made the company second largest retailer
throughout the world. It is one of the major competitive strength of Amazon.
The company is also dealing in low cost structure which helps them to get cost benefits
over its competitors. When using online marketplaces, company can easily sell more unit of
products without increasing the marginal cost in company.Amazon is also effectively investing
in various fulfillment centers which will help them to reduce the time and cost of shipping. This
is helping to providing the products to the customer at a lower price and also bringing benefits to
consumers.
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