Strategic Management: Performance Evaluation and Strategic Plan for Amazon

STRATEGIC
MANAGEMENT 5

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Part A (1): Critically evaluate the performance of your selected company highlighting
competitive strengths, market position and areas where improvement across the value chain
may be required...........................................................................................................................3
Part A (2): Using your evaluation propose a strategic plan for the same company using
appropriate tools to explain and justify your strategic choices....................................................4
Part B: Reflect upon the module. . Consider the online learning activities <and in class
workshops>. To what extent will the module support you in your career development and
how?.............................................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Strategic management considered as a strategic resources that helps in Accomplishing
goal of company. It is a procedure of company but also define external factors like politics
competition that enforces direct effect on company. In this report, the organisation is named as
Amazon. It is the international company that operates their business in different region such as
America, Asia and Europe and also defines market position, competitive strength assist in
increasing level of performance of company in upcoming time period. They conduct their
organisation in many sectors and provide discussion in respect of performance of company and
market position that is required for competitive edge in the market (Rigas and Nawar, 2016).
MAIN BODY
Part A (1): Critically evaluate the performance of your selected company highlighting
competitive strengths, market position and areas where improvement across the
value chain may be required
It is the international company that operates their business in different region such as
America, Asia and Europe and also defines market position, competitive strength assist in
increasing level of performance of company in upcoming time period.
Competitive strengths of Amazon
There are various competitive firms which provide the final product and services around
the world. The growth of company is considered as extra ordinary and it is the second biggest
retailer around world. It is considered as a organisation that help in achieving competitive
advantage of mobile online application company at UK. Different techniques used by Amazon
that helps in reducing costs as well as time of shipping. They also offer products and services to
its customers at less time and also bring advantages to its customer.
The market for company named as a Amazon is considered as the online shopping
network that is adopted by other retailing firm in marketing their goods at marketplace for their
various products which is offered to the company. There are various goods which is offered in
different sites of Amazon which increases brand image of company in front of customer at
marketplace. There are around 12 million goods available of website of Amazon for purpose of
marketing. Amazon market around 1.1 million home development goods across the globe. There