Strategic Management of Apple Inc.

Running Head: STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
Name of the Student
Name of the University
Author Note

STRATEGIC MANAGEMENT1
Executive Summary
The aim of this report is to examine the strategies used by the organization for effective
sustainability in the short term and the long-term market. Firstly, this paper will try to
identify the customer base and what type of customers are the attracted towards the selected
products or services offered by the company. Then it will focus on the types of products the
company manufactures. Next, the paper will provide an operational insight and how it is
effectively used to maximize profits. Finally, the business initiatives will be drawn for
concluding the paper.

STRATEGIC MANAGEMENT2
Table of Contents
Introduction................................................................................................................................3
Company Background............................................................................................................3
Products..................................................................................................................................4
Customers...............................................................................................................................4
Operational Insights...............................................................................................................5
Marketing Strategy.................................................................................................................5
Plans for the Future................................................................................................................6
Descriptive Strategies.............................................................................................................6
Predictive Strategies...............................................................................................................7
Prescriptive Strategies............................................................................................................7
Conclusion..............................................................................................................................8
References..............................................................................................................................9

STRATEGIC MANAGEMENT3
Introduction
Strategic Management is a process of formulation, structuring, supervising and
analyzing the daily operations of a business to reduce the gap between the expected goals and
objectives of the company and the actual progress towards the objectives. The chosen
company for the report is Apple, Inc., which is a technological based company. The
advancement in the technological industry has forced the organizations to cope up with the
pace and provide the best products at the optimum price. For the purpose of strategic
management, the report will examine the internal and external strengths and weaknesses
using tools such as Swot Analysis. The report will further identify customers and tactics to
retain them, Products offered by the company, Operational Insights and Business Initiatives
(Ansoff et al 2018).
Company Background
Apple, Inc. is one of the founding members in the world of innovation. Apple has
been always known to challenge the ways of the world backed by constant innovation to
make the life of the people easier and more convenient. It was founded in 1976. The founding
members of the company are Steve Jobs, Ronald Wayne and Steve Wozniak. The
headquarters of the company are in Cupertino, California, USA (Khan, Alam and Alam
2015). The company is concerned with the production of both hardware and software. The
hardware section includes mobile: iPhone, which is the current flagship product of the
company, Laptop: MacBook, Tablet: iPad. The software section of the company includes
services like iOS, iTunes and iPad OS. Today, it is one of the Global Tech Giants and one of
the pioneers of the Silicon Valley.