Online Strategic Management Assignment (Doc)
Added on 2021-01-01
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Strategic Management
EXECUTIVE SUMMARYPresent report will highlight the swot analysis of the chosen company. It will also dopestle analysis and porter's five forces analysis of the chosen organization. It will also describethe porter's generic strategic analysis of the chosen firm.
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................1Overview of the chosen Company...............................................................................................1MAIN BODY...................................................................................................................................1SWOT Analysis...........................................................................................................................1PESTEL Analysis of Organization..............................................................................................3Porter's Five Force Model............................................................................................................5Porter's Generic Strategic Analysis..............................................................................................6CONCLUSION................................................................................................................................8RECOMMENDATION...................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONStrategic management is an approach to management which involves the continuousplanning, implementing, evaluating, analysing, monitoring and controlling various strategies andtactics which is planned and implemented by company in order to achieve the organizationalgoals (Ansoff and et.al., 2018). Overview of the chosen CompanyEasy JetAirline Company Limited which is also called as Easy Jet. It is the first largestairline in the UK. It is a low cost airline company. Its headquarters is in England, UnitedKingdom (UK). It was founded by Sir Stelios Haji-loannou in year 1995. This company operatesits business through domestic and international scheduled services in more than 30 countries. Itruns its business through 1000+ routes. It has given employment to around 14000+ employees(Zhang, 2016).MAIN BODYSWOT AnalysisSwot analysis is a strategic management tools which is being used by company toanalysis its internal and external factors which may impact the company. It helps company toidentify its strengths, weaknesses, opportunities and threats. Strengths & weaknesses come frominternal factors and opportunities & threats come from external factors (Phadermrod, Crowderand Wills, 2019).SWOT Analysis of EasyJet Company are as follows - 1(Illustration 1: Swot AnalysisSource: SWOT Analysis: What It Is and When toUse It, 2018)
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