Strategic Management Assignment 2022

STRATEGIC
MANAGEMENT
Running Head: STRATEGIC MANAGEMENT
0

STRATEGIC MANAGEMENT 1
Table of Contents
Introduction................................................................................................................................2
Macro environment and attractiveness of industry....................................................................2
Political...................................................................................................................................2
Economic................................................................................................................................2
Social......................................................................................................................................2
Technological.........................................................................................................................3
Legal.......................................................................................................................................3
Environment...........................................................................................................................3
Strategic position........................................................................................................................3
Product performance with core competencies........................................................................4
Resource allocation, competitive &market pressures............................................................4
The strategic direction of UBUY...............................................................................................4
Strength...................................................................................................................................4
Weakness................................................................................................................................5
Opportunities..........................................................................................................................5
Threats....................................................................................................................................5
SMART objectives of UBUY....................................................................................................5
Specific – Area to improve.....................................................................................................5
Measurable – Quantify progress.............................................................................................5
Attainable –Be realistic..........................................................................................................6
Relevant – Big picture............................................................................................................6
Time – Be patient...................................................................................................................6
Conclusion..................................................................................................................................6
References..................................................................................................................................7

STRATEGIC MANAGEMENT 2
Introduction
This paper focuses on the approach of the future strategic directions of the UBUY. This is an
e-commerce website. This organization has the objective to deliver an excellent variety to
customers in the product by maintaining a good network with vendors (Bosdriesz, Witvliet,
&, etc. 2012). In today’s time vendor like more sales in a short time by conveying an easy
method of shopping and delivery to make it valuable for them. This organization delivers
good categories of a product by window shopping. The following discussion covers the
conduciveness of the macro environment and attractiveness by evaluating strategic position
and direction in the environment by relevant management tool with SMART objectives.
Macro environment and attractiveness of the industry
An organization is influenced by the environment of their work (Castaño, Tracy, &
McAllister, 2011). Many factors affect customers and suppliers and controlled by a specific
extent of organization. The future of the microenvironment depends on factors of the macro
environment. Macro environment includes government, society, tax, rules, technology,
policies, economics, and so on. This influence all players operating in the market. Online
shopping industries regularly monitor alterations of the political and regulatory environment
and make modifications accordingly. The industry of Ecommerce has seen growth in recent
years with fluctuations.
Political
The governing and political environment in the region or nation is determined by the ruling
government, opinion of the public, and pressure/customer advocacy groups. This is the most
turbulent force in the environment. UBUY obey the rules and regulations of Maldives. The
Maldives did not have specific laws regarding e-commerce at it is a new emerging industry.
Economic
The economic part of a nation's environment has an important impact on the organization and
its activities (Lorenzoni, Curzio, Karakachoff, &, etc. 2013). These include the entire GDP
per head, GNP trend, exchange rate, employment level, monetary and fiscal policies,
availability of energy and raw material and cost, inflation rate, investment, banking policies,
etc. The economy of Maldives is stable parallel to other South Asian nations. Inflation's of a
nation are raising a bit unemployment rate in the Maldives that is very low. This will support
to UBUY to increase the customer power of buying.